Vice President of Marketing | Cedar Crossing Casino & Entertainment Center
Reports to: Executive Vice President and General Manager
About Cedar Crossing Casino & Entertainment Center
Cedar Crossing Casino & Entertainment Center isn’t just another casino.
It is a bold reimagination of what regional gaming can become when you design for the next twenty years — not the last twenty.
Located in Cedar Rapids, Iowa, Cedar Crossing blends gaming, hospitality, culinary excellence, live entertainment, arts and culture, and a STEM innovation lab into one integrated destination. Every element of the property is built around a singular brand belief: Discovery.
Discovery is the idea that our guests are dreamers. They come to explore, to connect, to learn, to celebrate, and yes — to win. We design moments that spark wonderment. From our entertainment venue to our restaurants, from the gaming floor to our Arts & Cultural Center, we create experiences that invite guests to discover something new each time they visit.
We are building something extraordinary — and we are looking for a Vice President of Marketing who sees marketing not as advertising, but as storytelling, technology, growth strategy, and cultural leadership.
Position Summary
The Vice President of Marketing leads all marketing strategy and execution for Cedar Crossing Casino & Entertainment Center.
This executive is responsible for driving visitation, revenue growth, loyalty performance, entertainment promotion, and regional market share expansion. The role requires a disciplined operator who understands database marketing, reinvestment strategy, digital engagement, and the financial mechanics of gaming.
The Vice President of Marketing will translate brand vision into measurable performance, build and lead a high-performing team, and ensure marketing investments produce sustained profitability from opening and beyond.
Essential Responsibilities
Strategic Leadership
- Develop and execute the annual property marketing plan aligned with revenue and EBITDA goals.
- Establish promotional cadence, campaign priorities, and market positioning within the region.
- Ensure marketing initiatives support overall operational and financial objectives.
Database & Loyalty Strategy
- Lead CRM strategy, guest segmentation, and lifecycle marketing.
- Oversee loyalty program performance and reinvestment discipline.
- Monitor player acquisition, retention, and theoretical performance.
- Optimize reinvestment to remain competitive while protecting profitability.
Digital & Media Strategy
- Direct digital marketing initiatives across search, social, streaming, and relevant platforms.
- Oversee media planning and ensure all investments are measurable and accountable.
- Utilize data and analytics to refine targeting, improve efficiency, and increase conversion.
- Evaluate and implement marketing technology tools that enhance guest engagement.
Entertainment & Amenity Promotion
- Lead marketing strategy for concerts, special events, and entertainment programming.
- Support restaurant and amenity positioning as destination experiences.
- Develop local partnerships and community relationships that expand brand visibility.
- Drive ticket sales and cross-promotional opportunities across property assets.
Financial Accountability
- Develop and manage the marketing budget.
- Establish KPIs and reporting standards to measure campaign effectiveness.
- Conduct competitive analysis and market share review.
- Present performance results and strategic updates to property leadership.
Team Leadership
- Recruit, mentor, and develop marketing team members.
- Build a culture of accountability, creativity, and operational excellence.
- Partner closely with operations, finance, compliance, and other departments.
- Ensure all marketing initiatives comply with regulatory requirements.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 7+ years of progressive marketing leadership experience in gaming, hospitality, entertainment, or destination-based business.
- Demonstrated expertise in database marketing and loyalty strategy.
- Strong understanding of gaming reinvestment models and revenue dynamics.
- Experience managing significant marketing budgets.
- Proficiency in CRM systems, analytics tools, and marketing technology platforms.
- Strong communication skills and executive presence.
- Ability to obtain and maintain all required gaming licenses.