Digital Design Director

Global womenswear and streetwear brand, Naked Wardrobe is seeking a talented Digital Design Director to lead the creative expression of the brand across all digital, marketing, and experiential touchpoints. This role blends hands-on design with high-level creative directionelevating core brand assets, driving innovation, and ensuring consistency. The Director will oversee graphic design execution, guide day-to-day marketing deliverables, and provide visionary treatments that push the brand forward while staying aligned with strategy and identity.
Responsibilities
Creative & Brand Leadership
Own and evolve Naked Wardrobes visual identity across all digital, social, and brand touchpoints
Maintain and enforce brand guidelines, ensuring consistent and elevated brand representation
Lead concepting and presentation of new creative directions that support brand growth, strategy, and innovation
Digital, Marketing & Campaign Design
Lead, mentor, and develop the Graphics team to deliver best-in-class creative across all marketing channels
Oversee workflow, prioritization, and end-to-end delivery of design needs for campaigns, weekly drops, and brand moments
Drive creative development for digital assetsweb, email, paid, socialto support full-funnel performance and refresh cycles
Translate Art Director vision and photoshoot selects into cohesive campaign storytelling and digital execution
Product, Packaging & Experience Design
Direct end-to-end packaging design and production, elevating unboxing and product presentation across channels
Ensure product, retail, pop-up, and wholesale presentation aligns with brand standards and premium positioning
Cross-Functional Collaboration & Partnership Support
Partner with Web, App, Product, and Marketing teams to enhance UX/UI and branded digital experiences
Provide creative support for wholesale, influencer, talent, and strategic partnership initiatives
Align creative output to business objectives, campaign goals, and market opportunities
Qualifications
Bachelors degree in Graphic Design, Visual Communication, Digital Design, or related field required (Masters a plus)
710+ years of progressive experience in digital design, art direction, or creative leadership within fashion, beauty, lifestyle, or luxury consumer brands
Strong portfolio demonstrating elevated visual storytelling, digital campaign development, brand systems, and multi-platform design execution
Proven experience leading and developing creative teams, including designers at varying levels of skill and seniority
Deep understanding of luxury, fashion, and cultural aestheticstrend-driven with the ability to translate inspiration into brand-appropriate design
Expertise in Adobe Creative Suite, Figma, and modern design/prototyping tools; strong working knowledge of UI/UX best practices
Experience building and scaling brand guidelines, toolkits, and creative systems that support brand evolution and global consistency
Demonstrated success collaborating cross-functionally with Marketing, eCommerce, Product, and Executive teams to drive brand and commercial goals
Strong grasp of performance marketing and data-informed creativeunderstands how creative impacts engagement, conversion, and brand perception
Experience with packaging design, print production, and vendor management (from concept through sampling and delivery)
Exceptional communication, presentation, and stakeholder-management skills; confident pitching and defending creative thinking to executives
Highly organized, adaptable, and comfortable operating in a fast-paced, high-growth environment with shifting priorities
Passion for culture, fashion, design innovation, and storytelling; proactive in staying ahead of industry trends, platforms, and best practices