Job Title: Strategic Media Planning Specialist
Client Location: Hybrid in Culver City (onsite Tues-Thurs)
Starting: ASAP
Pay Comments: W2, weekly pay, benefits, 401k w/ match
Minimum Pay (per hour): 85.00
Maximum Pay (per hour): 89.00
Hours: Full-time
Duration: 12 months
Job Description:
Join a leading global innovator at the forefront of digital entertainment and consumer experiences. This organization is dedicated to enriching lives through groundbreaking products and services, fostering a culture of creativity and excellence. Partnering with Aquent, we are seeking exceptional talent to contribute to our mission.
We are seeking a visionary media strategist to drive impactful campaigns for a globally recognized brand. In this pivotal role, you will shape the future of our marketing efforts, influencing how we connect with audiences and achieve our business objectives. Your expertise will directly contribute to the success of our initiatives, ensuring our messages resonate and our strategies deliver measurable results.
Responsibilities:
- Lead the development and execution of integrated media strategies, serving as the primary point of contact for paid media initiatives.
- Manage the end-to-end workflow of media campaigns, from brief creation and plan review to trafficking and optimization.
- Analyze media channel performance, providing actionable insights and clear reporting to stakeholders.
- Act as a strategic thought leader, advising business partners on budget allocation, media leverage, and the integration of branding and messaging within creative.
- Drive a wide range of campaigns, from evergreen performance initiatives to comprehensive full-funnel marketing moments, with a strong focus on digital media.
- Collaborate closely with internal teams, including social media specialists, to integrate owned and earned strategies, including creator partnerships.
- Communicate complex media challenges, solutions, and recommendations effectively to diverse audiences.
Must-Have Qualifications:
- Bachelor's degree (BS/BA) required.
- 7-10 years of progressive experience in media planning and strategy, with at least 4 years at a media agency.
- Proven expertise in integrated, cross-channel tactical planning across digital advertising, social media, and traditional channels (e.g., Out-of-Home, Television) for both performance and brand key performance indicators.
- Demonstrated ability to leverage data and insights to craft audience profiles and develop channel-specific marketing strategies aligned with business objectives.
- Experience overseeing the full campaign lifecycle, from concept development to execution, measurement, and optimization.
- Strong track record of implementing diverse testing and measurement solutions, with the ability to present results and future recommendations clearly and concisely.
- Exceptional self-starter capabilities, including the ability to work autonomously, manage multiple projects, and prioritize effectively in a fast-paced environment.
- Excellent presentation, written, and verbal communication skills.
Nice-to-Have Qualifications:
- Proficiency with syndicated research sources (e.g., MRI/Simmons, comScore) and social listening tools.
- Prior experience in the digital entertainment or content creation industries.
- Experience in communications and audience strategy development.