Vice President of Marketing

Vice President of Marketing

Hireology • Chicago, IL • Hybrid (Tue / Wed / Thu) • Full-Time
About Hireology

Hireology's technology empowers businesses to build great teams. Over the last 15 years, we have grown from a startup to a market-leading organization with 130 team members and an award-winning culture. 13,000 businesses trust Hireology to help them hire across automotive, healthcare, and hospitality. Rated number one in ATS user satisfaction on G2. Trusted by 1 in 4 automotive dealerships nationwide. 2025 was a record year. 2026 has already produced our most significant product launches.
About the Role

We are looking for a VP of Marketing to own the full marketing function and be empowered to unlock paths to growth that aligns with the ambition of our business goals. You will report to the Chief Revenue Officer and work closely with senior leaders across our company to drive against those goals. We need someone who can accelerate our market demand in new and existing verticals, operate at the pace of accelerating innovation, and lead the team to new heights.
What You'll Do

Demand Generation and Product Marketing
Own pipeline contribution across all channels, with accountability for individual and aggregate performance
Continue maturing the account-based intent model: tighter campaigns, content, and sales handoffs
Partner with Product on launch readiness, positioning, competitive intelligence, and seller enablement
Bring fresh creative thinking to how we go to market
Brand, Positioning and Vertical Marketing
Build distinct positioning for automotive, healthcare, hospitality and future named verticals
Own and update our packaging and pricing strategy that drives maximum business upside, with stakeholder alignment
Agentic Marketing System
Build a full agentic marketing system in collaboration with Revenue Operations and our MarTech partners: content workflows, campaign automation, follow-up sequencing, reporting
Bring demonstrated experience building this kind of infrastructure
Data, Reporting and Executive Communication
Build a measurement framework that connects marketing spend to outcomes
Own reporting at every level from team dashboards to board presentations
Work with Finance to ensure marketing spend is managed against budgets and forecasts
Content, Lifecycle, Digital, Events and Partners
Oversee content strategy focused on driving increasing growth and relevance against target audiences
Build and formalize a lifecycle program with defined segments, journeys, and measurable outcomes
Manage events and partner marketing with clear investment priorities
Team Leadership
Lead the team across Demand Gen, Product Marketing, Content, Lifecycle, Events, Partner Marketing, Visual Design, and Digital
Accountable for team engagement, performance management and growth, and alignment in accordance with Hireology's Core Values
What We Are Looking For

7+ years in B2B SaaS marketing, with 5+ years leading a marketing function
Experience at a software company in the $50M to $100M range — you know what works at that stage and what has to change
A track record of driving material change in demand generation
Experience launching new markets: ICP from scratch, messaging from scratch, pipeline before brand awareness
Demonstrated experience building agentic or AI-enabled marketing workflows in production
Experience presenting marketing performance and strategy at the board level
Working knowledge of 6sense, HubSpot, Salesforce, and Claude
Background in vertical based marketing is a strong plus
Communicate directly, think in revenue, bring creative energy, and make decisions backed by evidence
Compensation & Benefits

Base Salary: $220,000–$260,000 (Plus 30% Bonus)
Health, Dental, and Vision coverage from day one
401(k) with company match
Discretionary unlimited PTO and mental health days
External learning budget
Hireology is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, national origin, age, marital status, disability status or protected veteran status, or any other category protected under the law. All employment decisions are solely based on business needs, job requirements, and individual qualifications. We support an inclusive workplace where Hireologists excel based on personal merit, qualifications, experience, ability, and job performance.