Job Overview
CADCAM-E is seeking a detail-oriented and execution-focused Marketing Operations Specialist to support and drive the marketing efforts for our flagship product, Impact360. This is a hands-on role for a mid-level marketing professional who thrives on turning strategy into action — owning the day-to-day execution of campaigns, digital content, and marketing programs that fuel product awareness and demand generation.
You will work closely with CADCAM-E’s marketing leadership team to ensure consistent, high-quality marketing execution across all channels.
About Impact360
Impact360 is an on-premise CAD-agnostic platform to automate engineering tasks & complete workflows. It includes robust out-of-the-box components for design visualization, translation, technical data packages, and real-time design review meetings. Its automation engine easily captures tasks and automates workflows within a no-code environment to help digitalize and automate the enterprise. Impact360 captures knowledge & automates labor-intensive tasks in many post-design functional areas in the enterprise to deliver significant operational cost savings.
Responsibilities
- Execute multi-channel marketing campaigns including email, social media, SEO/SEM, and paid digital, aligned with the product marketing strategy for Impact360.
- Create and manage marketing content including blog posts, social media posts, email newsletters, landing pages, case studies, and event collateral.
- Own day-to-day management of the company website and landing pages — updating content, monitoring performance, and coordinating changes with web/design resources.
- Track campaign performance, maintain contact lists, and ensure data hygiene.
- Support trade show and event logistics — coordinating registrations, booth materials, promotional assets, and follow-up communications.
- Monitor and report on marketing KPIs including website traffic, lead generation, email performance, and social engagement; synthesize insights to improve campaign effectiveness.
- Assist in the development and distribution of press releases, product announcements, and company news.
- Coordinate with the India-based marketing support team to manage timelines and deliverables for content and creative assets.
- Research industry trends, competitor activity, and target audience behavior to inform content and campaign planning.
Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5-8 years of B2B marketing experience, preferably in software, SaaS, engineering technology, or industrial/manufacturing sectors.
- Demonstrated ability to independently execute marketing campaigns from planning through completion.
- Proficiency with digital marketing tools such as Google Analytics, LinkedIn Campaign Manager, and SEO platforms.
- Strong writing and editing skills — able to produce clear, compelling content for technical and business audiences.
- Comfortable working with website CMS platforms; basic HTML familiarity is a plus.
- Highly organized and self-driven, with the ability to manage multiple projects and deadlines simultaneously.
- Strong communication and cross-functional collaboration skills.
Experience
- B2B marketing execution: 5+ years (Required)
- Marketing automation tools: 2+ years (Required)
- Engineering, manufacturing, or software industry: preferred
Why Join Us?
Join a passionate team shaping the future of engineering automation software. Work in a fast-paced, innovative environment where your contributions have a real and visible impact. Competitive salary and benefits.