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Director, Marketing Technology & Operations

HMP Global · Malvern, PA, USA ·

Job type:
Full Time

Function: Marketing / Growth / Technology Enablement

Location: Remote or Hybrid


Hybrid – if within 50 miles of the Malvern, PA, or East Windsor, NJ office

  • In-office Tuesdays, Wednesdays, and Thursdays
  • Work from home on Mondays and Fridays


Travel: Limited, periodic travel expected—generally around one trip per month, with some flexibility based on business needs. Extensive or continuous travel is not anticipated.


Competitive guaranteed annual base salary + discretionary year-end bonus opportunity


Comprehensive Benefits (Medical, Dental, Vision, 401k w/company match)


HMP is a leading healthcare event and education company, with a dominant position in several therapeutic areas including Oncology, Psychiatry & Behavioral Health, Cardiovascular, Wound Care and Public Safety. With a mission to improve patient care, we deliver information and education to healthcare professionals through 400+ global, regional, and local events and reach over 4 million users monthly through digital networks and social channels.


Role Summary


HMP Global is seeking a Director, Marketing Technology & Operations to build and lead a portfolio-wide MarTech + Marketing Operations function that enables scalable, measurable growth across HMP Global’s brands and in-person/online CME products.


This leader will create a durable operating system that improves speed-to-market, standardizes measurement and governance, and ensures that marketing teams can execute with modern tooling, reliable data, and repeatable processes. The role blends strategy and hands-on operating leadership: defining principles (“axioms”), delivering learning pilots that prove value, and translating outcomes into a disciplined roadmap and governance model.


What You’ll Own


Marketing Technology Strategy & Architecture (Portfolio-Level)


  • Own the end-to-end MarTech ecosystem across HMP brands and product lines (acquisition, lifecycle, web/experience, analytics, reporting, experimentation).
  • Establish and maintain a scalable marketing architecture: identity/audiences, event tracking, tagging standards, integrations, data flows, and consent/privacy alignment.
  • Lead MarTech platform evaluation, selection, implementation, adoption, and vendor management; drive rationalization where duplication exists.
  • Partner closely with IT, data/analytics, security/privacy, product, and marketing leadership to align technical feasibility with business priorities.


Marketing Operations Operating System


  • Create a predictable, repeatable engine for marketing delivery:

intake and triage

prioritization and capacity planning

sprint/iteration planning

QA and release management

documentation, enablement, and change management

  • Implement cross-brand standards and playbooks for growth execution (campaign operations, experimentation, lifecycle operations, measurement procedures).
  • Stand up operating cadences: weekly delivery/standups, monthly performance and roadmap reviews, quarterly planning.


Measurement, Attribution & Reporting Governance


  • Define a portfolio KPI dictionary and shared measurement standards (e.g., CAC, ROAS, CVR, ARPU, LTV), ensuring comparability across brands.
  • Establish tracking QA, taxonomy/tagging standards, and instrumentation practices that improve accuracy and reduce broken/duplicated measurement.
  • Set an attribution and experimentation framework appropriate to channel and product type, including incrementality testing where required.
  • Deliver decision-ready reporting: consistent executive dashboards and standardized performance reporting for marketing leaders.


“Axioms + Learning Projects + Roadmap Governance” Model


You will explicitly drive a three-part operating model:


A) MarTech / MarOps Axioms (Decision Constitution)

  • Facilitate cross-functional alignment to define a set of durable principles that guide investment decisions, standardization vs. autonomy, and governance rules.


B) Learning Projects (Prove Value Before Scale)

  • Run time-boxed pilots that validate “what’s needed,” “what’s possible,” and “what’s worth it” before major bets.
  • Convert pilot learnings into adoption plans and scaling playbooks.


C) Roadmap Governance (Prioritize, Fund, Scale)

  • Establish a portfolio roadmap and governance mechanism with clear decision rights, scoring rubric, stage gates, and resource allocation.
  • Ensure cross-brand roadmaps roll up into an integrated, prioritized annual plan.


Outcomes You’ll Drive


  • Faster, safer marketing delivery across brands (shorter cycle times, fewer tracking incidents, better release discipline).
  • A measurable improvement in acquisition efficiency and conversion performance enabled by better tooling, data, and experimentation.
  • Standardized measurement and reporting that leadership trusts.
  • A clear, funded MarTech/MarOps roadmap aligned to enterprise priorities.
  • Reduced duplication and improved ROI from platforms, vendors, and agency spend.
  • Higher adoption of shared playbooks and systems across brands.


First 90 Days (What Success Looks Like)


Days 0–30: Diagnose & Align


  • Complete a portfolio audit of tools, workflows, tracking, reporting, vendors, and data flow dependencies.
  • Establish baseline pain points and opportunities (measurement gaps, process bottlenecks, stack duplication).
  • Draft HMP MarTech/MarOps “axioms” and propose governance structure and cadence.


Days 31–60: Launch the System


  • Ratify and publish axioms with key stakeholders.
  • Stand up “minimum viable” governance: intake process, backlog, prioritization rubric, sprint/release cadence.
  • Launch 2–3 learning projects with clear hypotheses and success metrics (e.g., tracking/QA standardization pilot, attribution/testing protocol pilot, lifecycle segmentation pilot).


Days 61–90: Convert Learnings into Roadmap


  • Deliver pilot readouts: results, feasibility constraints, adoption requirements, and scaling recommendations.
  • Publish a 12-month portfolio MarTech/MarOps roadmap with sequencing, investment needs, dependencies, and owners.
  • Deliver org design and capability plan (team structure, roles, needed skill sets, budget and vendor strategy).


Core Competencies & Experience


Required


  • 8+ years of progressive experience in Marketing Technology, Marketing Operations, Growth Operations, Digital Analytics, or Revenue Operations, including senior leadership.
  • Demonstrated success building and scaling a MarTech/MarOps function across multiple business lines, brands, or complex stakeholder environments.
  • Strong command of performance marketing measurement, experimentation frameworks, and funnel metrics.
  • Track record of leading cross-functional delivery across marketing, analytics, and technology teams—especially where competing priorities exist.
  • Experience with MarTech stacks (CRM/MA, analytics/event tracking, tag management, paid media integrations, lifecycle, web/CMS, CDP/audience tools, BI/reporting).
  • Proven ability to define governance, standardize processes, and drive adoption/change management.


Preferred


  • Experience in regulated environments (privacy, consent, compliance) or with strict data governance needs.
  • Experience with subscription, membership, education, media, or events businesses (or adjacent models).
  • Familiarity with portfolio-level operating models and agile/iterative delivery practices.


Leadership Profile


  • Operator + strategist: can build the system and run it day-to-day.
  • Translator: bridges marketing outcomes with technical realities; earns credibility with both.
  • Decision architect: drives alignment through principles and governance, not politics.
  • Experiment-driven: uses pilots to learn quickly and build the case for scaling.
  • Change leader: can standardize without stifling brand innovation.


Success Metrics (Ongoing)


  • Delivery: cycle time from request → launch; on-time delivery rate; incident/error reduction in tracking and releases.
  • Measurement: tracking coverage; reduction in broken pixels/tags; reporting consistency adoption; time-to-insight.
  • Growth impact: improvements in CAC/ROAS/CVR/LTV or other agreed KPIs on pilot and scaled initiatives.
  • Efficiency: tool/vendor consolidation savings; reduced duplication; improved utilization of shared platforms.
  • Adoption: usage of governance processes, playbooks, and standards across brands; stakeholder satisfaction.


Team & Interfaces


  • This role will partner closely with:
  • Performance marketing and lifecycle marketing leaders
  • Brand/product marketing teams across HMP’s portfolio
  • Analytics/data teams and IT/security/privacy stakeholders
  • Web/experience owners and external agencies/vendors
  • This role will build and lead a MarTech/MarOps team (and/or a hub-and-spoke operating model) aligned to HMP’s portfolio needs.


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