Paid Media Strategist (Retail Media)

Paid Media Strategist (Retail Media)

Los Angeles or Minneapolis (Hybrid | 2 days/week onsite)
The Honest Company is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard.
We're on a mission to empower people to live happy, healthy lives. We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard. We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.
The Honest Company has kicked off a search for a Paid Media Strategist, Retail Media to support our Paid Media Team! This role is responsible for executing and optimizing paid media strategy across retail media channels to drive category-leading growth, new customer acquisition, and brand visibility across priority retail partners. This role will support day-to-day campaign execution, testing, reporting, and optimization across platforms including but not limited to Amazon, Walmart Connect, Roundel, Instacart and other emerging retail media networks.
The ideal candidate has hands-on experience managing paid media campaigns and has deep expertise in retail media networks. You are highly analytical, detail-oriented, and comfortable managing budgets across multiple platforms. You understand performance metrics such as NTB, ROAS, TACOS and CVR, and can proactively identify optimization opportunities. You thrive in a fast-paced environment and enjoy testing, learning, and iterating to drive measurable growth.
What You'll Do:
Lead end-to-end execution of retail media (search, sponsored products, DSP, offsite + onsite programmatic display)
Own investment strategy, budgets, pacing, billing processes, and optimization across platforms (Amazon Ads, Walmart Connect, Target Roundel, Instacart, etc.), ensuring spending is within plans and accurately reconciling efforts for finance needs
Drive incremental growth across key retail partners by identifying performance opportunities and continuously improving campaign strategy
Partner closely with external media agencies, the Senior Manager of Paid Media (Brand), MarComm and Creative team members, Sales, and Category teams to align media plans with JBP priorities, retail moments, product launches, and digital shelf considerations (PDP content, ratings, availability)
Build and execute test-and-learn plans (creative, bidding, audience, channel mix)
Lead performance measurement and optimization against internal KPIs including ROAS, NTB%, TACOS, CVR, and other business-driving metrics; responsible for pulling data, analyzing, drawing insights, and clearly communicating campaign results on a monthly and as-needed basis.
Partner with analytics to measure incrementality and true performance impact across retail media investments
Integrate media with promotions, launches, and shopper marketing initiatives
Collaborate with Brand to ensure performance-driven, on-brand creative
Stay informed on platform updates, industry trends, and competitive activity to continuously evolve retail media strategy
What You'll Need:
Bachelor's degree
5+ years of experience managing retail media for a CPG company
Proven track record of driving sales velocity, household penetration, and retail growth outcomes
Deep expertise across retail media platforms, particularly Amazon Ads and also including but not limited to Walmart Connect and Target Roundel
Strong understanding of performance metrics tied to business goals
Experience with Mixed Media Model platforms, incrementality testing, and clean room environments
Experience partnering with other teams to create strong assets and content that drive clicks and sales on retail channels
Experience partnering with external media agency
Deep knowledge of industry trends, platform trends and competitive positioning in the CPG industry
The pay range for this role is $75,000 - $100,000. Actual compensation is based on many factors including but not limited to depth of experience, skill level, ability, knowledge, education, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total rewards package for this position may also include base, annual incentive plan, benefits, retirement plan, equity, and Employee Stock Purchase Plan.
Benefits & Perks

At Honest, we're all about investing in our people. We're dedicated to providing a benefits package that supports your well-being, growth, and balance. Check out our benefits and perks we offer to help you thrive both in and out of the office:
Comprehensive Health & Wellness

: We've got you covered with top-tier health, dental, and vision plans to keep you and your family feeling great.
401k with Company Match

: Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
Wellness & Fitness

: Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.
Work-Life Balance

: We value your time. We provide a generous and flexible vacation policy to relax, recharge, and spend time on what matters most.
Family-Friendly Leave

: Growing your family? We offer generous maternity and paternity leave to support you during this exciting journey.
Ownership & Equity

: Ownership isn't just a mindset here—it's real. Every full time employee is granted equity, giving you a direct stake in our future. When we win, you win.
Education Reimbursement

: We're committed to your growth—whether it's for professional development or a new passion, we offer education reimbursement to help you learn and level up.
Pet Insurance

: We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they're part of the family.
Please note: Benefits offerings may vary based on the position and geographic location.