Biddable Media Sr Analyst

Biddable Media Analyst

The ONE PEP Media Hub Team is looking for a passionate Biddable Media analyst who has extensive experience with hands-on-keys media activation experience (all social and programmatic buying platforms) who will provide media guidance and activation support.
Responsibilities

Craft and implement data driven paid media plans that deliver full-funnel KPIs
Serve as a consult for brand leads on media execution details, developing and owning processes to bring our campaigns to life in media and working closely with Marketing Sciences to measure and optimize media impact
Liaise directly across a breadth of external (media agency, analytics / measurement partners, creative agencies, media partners) and internal (Trademark Teams, Finance, Consumer Insights, Comms, DX, Foodservice, Ecommerce, BIS) stakeholder groups
Develop and ensure adoption of standardized tools, processes and timelines
Experience communicating complex concepts to non-technical audiences
Experience working with cross functional teams and track record of success in effectively managing agency partners
The candidate must be immersed in digital culture, familiar with emerging trends and technologies
Must demonstrate professional maturity - ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
Strong collaboration and project management skills
Strong analytical skills
Creative thinking and problem-solving skills
Demonstrated ability to develop and cultivate relationships
Ability to leverage insights to draw sound conclusions and translate them into actionable recommendations
Ability to work independently while being a part of a performance driven team
Compensation and Benefits:
The expected compensation range for this position is between $80,200 - $134,250.
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications

Minimum Qualification: Bachelor's degree in related field (Marketing and/or Media)
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