Director, Marketing and Public Relations

Get to know Summit Pacific Medical Center:Your trusted partner in Health and Wellness, Summit Pacific is a vibrant and expanding public hospital district that operates a Critical Access Hospital with a Level IV trauma designation, three rural healthcare clinics, and a seven-day-a-week urgent care clinic. Our vision is “Through Summit Care, we will build the healthiest community in the Nation.” Our hospital is unique due to its size and accessibility. We pride ourselves on our ability to give patients quick access to a provider.Critical Access Hospital24/7 Emergency DepartmentLevel II Cardiac CenterLevel III Stroke CenterLevel IV Trauma CareTo learn more about Summit Pacific, visit www.summitpacificmedicalcenter.orgPay Range (depending on experience):$59.58 - $92.17.Job SummaryAs Marketing and Public Relations Director, this role is responsible for articulating Summit Pacific’s narrative and vision, managing media relations, and forging strategic partnerships with media and the business community. Acts as a public relations ambassador for Summit’s mission and vision to transform rural healthcare. Directly advances Summit Pacific’s strategic plan by increasing regional brand awareness and strengthening partnerships and relationships. Participates in and supports economic development initiatives. Implements a comprehensive marketing and communications strategy that enhances the Summit Pacific brand and supports its mission, vision, and objectives. Leads and executes successful strategic planning for brand architecture, marketing, communications and public relations. Manages and leads team members to effectively execute marketing, public relations, internal communications, events, and community programs. Provides leadership and development to team members.Job Specific Duties and ResponsibilitiesServes as the “face” of Summit Pacific on behalf of executives as requested and appropriate. Acts as spokesperson and brand ambassador upon request and as appropriate for Summit Pacific in media and public relations.Proactively develops and implements public relations strategies to highlight organizational achievements, new services, expansion projects and quality of care.*Establishes and maintains strong, positive rapport with local, regional, and specialized media outlets. *Represents Summit Pacific at functions upon request to present updates on behalf of Summit Pacific.Represents Summit Pacific on local boards and committees to foster regional cooperation and health enhancement.Develops and executes a comprehensive marketing and communications plan for Summit Pacific that aligns with the strategic plan.Oversees digital marketing, social media presence, website updates, advertising, press releases, newsletters, daily briefings, annual updates and internal communications.Directs the creation of all marketing materials (print, video, digital, etc.) for internal and external relations. Manages the reputation and brand of Summit Pacific across multiple platforms.Provides events planning supervision. Participates in and guides community outreach, education and events planning.Participates in professional groups/associations. Participates in or leads work groups, projects and committees as assigned.Performs special projects and other related duties as assigned.Essential Job FunctionLeadership Responsibilities - ManagerBuilds and Maintains RelationshipsActively gets to know direct-reports and peers. Customizes interactions to meet the needs of different groups. Demonstrates the ability to build alignment and commitment within and across functions to achieve common goals; encourages others to work collaboratively. Surfaces and resolves conflicts in a timely and constructive manner; seeks to understand others’ points of view.Communicates a Compelling Vision and DirectionEngages staff to understand and support the Summit Pacific mission and vision; ignites the passion of individual team members to advance the vision. Effectively uses a variety of tools to motivate and inspire action.Demonstrates Effective Management SkillsAccurately and timely executes managerial tasks, such as: Manages financial resources effectively. Maintains equipment and physical space. Manages department to meet service and performance expectations. Maintains appropriate staffing levels and competency of staff. Monitors and manages staff performance, satisfaction and engagement. Maintains accurate and complete paper and electronic records. Initiates actions to improve data integrity and standardization of processes. Develops and monitors department performance indicators; provides regular reports to leadership. Develops/recommends strategies to address areas of concern. Ensures compliance with regulatory requirements and federal, state and local laws.Develops Self and OthersPursues personal and professional development. Maintains professional skills and awareness of regulatory changes, compliance issues, innovations and developments through research and training/continuing education opportunities. Serves as a professional resource and subject matter expert. Reflects on successes and failures and applies lessons learned. Trains, develops, and guides employees; provides honest and clear feedback regarding strengths, weaknesses and areas for development. Encourages employees to reflect on their successes and failures and identify lessons learned.Drives ResultsEnsures team understanding of roles and accountabilities; aligns efforts; monitors, recognizes & rewards progress. Translates ideas into concrete actions; inspires followers; mobilizes resources; anticipates potential problems and develops contingency plans to overcome them. Works across organizational boundaries to achieve desired results; concentrates on outcomes rather than activities; delivers measurable results, on time and within budget.Fosters an Environment of Trust and IntegrityConsistently behaves in a respectful, open, fair, and objective manner. Takes others perspectives and emotions into account. Honors confidentiality; effectively manages triangulation. Follows through on commitments. Leads by example.Leads InnovationApplies research, benchmarks, and creativity to identify and implement departmental innovations.Manages ChangeRecognizes and responds promptly to changes in workload or circumstance, adjusting assignments or workflow as necessary to achieve optimal productivity and efficiency Demonstrates tolerance and adaptability when dealing with ambiguous situations.Applies basic change management concepts to engage direct reports in understanding and adopting change.Thinks StrategicallyActively participates in strategic planning activities. Develops departmental plans and strategies to address current and future challenges and opportunities. Educates and involves direct reports in strategic planning.Organizational ResponsibilitiesIn addition to the duties and responsibilities listed above, leaders are expected to support and uphold the Summit Pacific mission, vision and values; comply with policies, procedures, and regulatory requirements; and conduct themselves in an ethical, professional, respectful, and collaborative manner.Required Education and ExperienceBachelor’s degree from an accredited college or university with major course work in marketing, communications, business administration, or a related field. Master’s degree preferred.Three years of related professional-level experience. Healthcare experience preferred.Required Licenses, Certifications and/or RegistrationsAmerican Marketing Association (AMA), Professional Certified Marketer (PCM) or equivalent certification preferred.Required Knowledge, Skills, AbilitiesBroad working knowledge and understanding of communications, marketing and advertising methods and tools.Broad working knowledge of events planning and community outreach programs. Ability to apply concepts to actual situations in a practical manner and to guide others accordingly.Ability to think strategically and conceptually.Ability to develop focused tactics and implement actions as needed to accomplish organizational objectives.Working knowledge of and experience with various social media outlets including Facebook, Instagram and LinkedIn, as well as mass email dissemination software.Demonstrated project planning and management skills. Experience developing and implementing successful marketing/communication projects and campaigns.Advanced writing, editing, and graphic design skills. Ability to write and develop professional marketing and advertising materials including articles, press releases, brochures, and web pages.Superior verbal communication and professional presentation skills including the ability to publicly articulate the position and agenda of Summit Pacific and be comfortable presenting to both small and large crowds.Ability to cultivate effective relationships and work in collaboration with a variety of internal and external customers/partners/vendors.Strong leadership, facilitation, delegation, and coaching skills. Demonstrated ability to lead through influence.Ability to maintain composure and professionalism in sensitive or stressful situations; ability to maintain strict confidentiality.Fully proficient in the use of current technology, including Microsoft Office products. Ability to learn, adapt to, and effectively use a variety of computer systems and basic office equipment in an efficient and productive manner, as required.Ability to develop effective and efficient processes and protocols and to maintain accurate documentation and records.Ability to work proactively and independently, anticipating needs and performing a wide variety of assignments.Physical RequirementsLifting

35lbs: Occasional (10-30% of the time)Carrying

35lbs: Occasional (10-30% of the time)Pushing/Pulling: Occasional (10-30% of the time)Sitting: Frequent (30-70% of the time)Standing: Frequent (30-70% of the time)Walking: Occasional (10-30% of the time)Bending/Stooping: Occasional (10-30% of the time)Crouching: Occasional (10-30% of the time)Reaching: Occasional (10-30% of the time)Grasping: Occasional (10-30% of the time)Fingering: Occasional (10-30% of the time)Exposure to BBP: Seldom (1-10% of the time)Sensory RequirementsVision: Within normal range, with or without corrective devicesHearing: Within normal range, with or without corrective devicesSpeech: Within normal range, with or without corrective devicesFTE:1Work Shift:Exempt StaffWorking Location:Elma, WashingtonBenefits:Our uniquely designed benefits are here to support you and your family in staying well, growing professionally and achieving financial security!We take care of you, so you can focus on delivering our mission of caring for everyone, especially the most vulnerable in our communities.Benefits offered by SPMC:Competitive CompensationMedicalPrescriptionDental (including Orthodontia)VisionHealthcare FSA and daycare FSADaycare subsidized benefitLife InsuranceAccidental Death and Dismemberment (AD&D)Short- and long-term disabilityGenerous employer 403b match contributions for retirement457 retirement account for additional fundsEmployee Assistance Program (EAP)Tuition reimbursementSmoking Cessation AssistanceEmployee Wellness ProgramEmployee Committees to participate in such as Spirit TeamBeautiful on-site gym for employeesInstructor led fitness classes for employees, including Yoga, Kettlebells and BootcampsWalking trails on siteAdditional Information:Summit Pacific is a vibrant and expanding nonprofit public hospital district serving east Grays Harbor County, Washington. Founded in 1982, Summit Pacific now operates three locations comprised of a critical access hospital, primary care clinics, an urgent care clinic and range of ancillary and specialty services.Far enough to have privacy and enjoy the small-town lifestyle, yet close enough to have the benefits of the city. There are many year-round recreational activities in and around Grays Harbor such as:Hiking/ walking trails – whether you’re looking for short easy walking trails or long hikes you can find many trails located either on site or just miles from Summit Pacific. There are many great hiking trails about an hour away at the Quinault Rainforest which is also the home of some of the largest trees in the world!Kayaking – There are many areas that are easily accessible and have beautiful views.Nature viewing – Multiple whale watching towers and tours, state parks, Olympic Game Farm (where you can feed the animals straight from your car)Fishing & Hunting – If you’re looking for areas to hunt/ fish or looking for guided tours this is a great area! Westport is just 42 miles away with many opportunities to catch or buy fresh fish off the docks!Other activities – Multiple museums, winery, arcades, rentable mopeds, Seabrook (vacation beach town), many areas to surf for experienced surfers and surfing lessons for those who want to learn.Nearby colleges – Grays Harbor College is a community college located in Aberdeen with other community colleges located in surrounding areas, as well as some state colleges and universities in other areas of WA state.Summit Pacific Medical Center is an equal opportunity provider and employer that is committed to a policy of non-discrimination on the basis of race, sex, age, religion, color, national origin, ancestry, disability, marital status, arrest and court record, sexual orientation, and status as a covered veteran. This policy covers admission and access to, and participation in, treatment and employment in the hospital’s programs, activities, services, and employment.This organization participates in E-Verify. E-Verify is a service that verifies authorization to work in the U.S. through the U.S. Department of Homeland Security (DHS) and the U.S. Department of Social Security (SSA). For further information on E-Verify contact DHS at 1-888-464-4218.
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