Marketing Strategy Lead-Chase Auto Lending

The role entails developing messaging frameworks and channel plans delivered through servicing/loyalty communications, statement messaging, email, and digital content across chase.com and the Chase mobile app, partnering closely with Product, Servicing, Digital, and Analytics.
As a Vice President, Marketing Strategy Lead within Chase Auto Lending, you will set the lifecycle and loyalty marketing strategy that drives customer action and engagement. You will focus on two outcomes: (1) guiding customers toward “happy path” behaviors that support a smooth servicing experience and protect CSAT/NPS, and (2) creating moments of delight through personal, meaningful engagement that strengthens the relationship and introduces relevant value across Chase and select partners.
Job Responsibilities

Own the lifecycle and loyalty marketing strategy and roadmap for Chase Auto Lending customers.
Define priority customer journeys and “moments that matter” (e.g., onboarding, first payment, autopay, self-serve adoption, payment success, payoff/closeout) and the behaviors to drive at each stage.
Develop messaging frameworks and value propositions that are clear, customer-friendly, and consistent across channels.
Lead channel strategy and message orchestration across servicing/loyalty communications, statement messaging, email, and site/app content.
Create strong briefs and requirements to enable execution teams (audience, objective, proposition, message hierarchy, channel approach, measurement).
Partner with Product, Digital, and Servicing to align communications with the customer experience being delivered.
Partner with Analytics to define success metrics, reporting, test‑and‑learn approaches, and optimization recommendations.
Develop senior‑management‑ready updates and presentations that summarize performance, insights, and recommended actions.
Work with appropriate control partners to ensure communications adhere to applicable policies and requirements.
Required Qualifications, Capabilities, and Skills

5+ years of experience in marketing strategy, lifecycle/CRM, customer communications, or related roles.
Demonstrated ability to influence customer behavior through journey strategy, messaging, and channel planning.
Experience developing strategies for owned channels (email and/or digital content), with the ability to tailor messaging to channel context and customer intent.
Strong stakeholder management and cross‑functional collaboration skills.
Excellent written, verbal, and presentation skills, with strong attention to detail and quality.
Bachelor’s degree (or equivalent experience).
Preferred Qualifications, Capabilities, and Skills

Loyalty marketing and/or relationship‑building program experience (including “moments of delight”).
Personalization and segmentation strategy experience, with comfort using data to iterate and improve outcomes.
Experience with servicing communications and/or statement messaging in a regulated consumer environment.
Auto lending and/or consumer lending experience.
Program/project management experience.

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