Senior Field Marketing Manager

Requirements

If you’re a strategic thinker, a hands‑on executor, and a collaborator at heart, we want to hear from you

6+ years of experience in field marketing in the B2B SaaS space

Ability to work strategically and execute hands‑on

Experience managing various event types, engaging decision‑makers and executives

Proven record for building effective sales, partner and marketing relationships

Courage to take the initiative, pilot, and evaluate new program types

Experience using data and metrics to develop strategy and drive program improvements

Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite

Experience in leveraging AI to optimize various stages of an event

Willingness to travel up to 30% of the time

What the job involves

Are you ready to take your field marketing skills to the next level? Join our dynamic Checkr Marketing team and lead the charge in shaping our event strategy and execution

Your role will be pivotal in driving pipeline and revenue growth for Upmarket segments

Join us and be part of an exciting journey to build a data platform that powers safe and fair decisions

Event Strategy and Execution: Develop and execute a strategic annual event plan in collaboration with the wider Field Marketing Team to fuel pipeline and revenue growth, focusing on key industry and partner events, associations, and communities

Program Ownership & Execution: Own end‑to‑end delivery of field marketing programs, including creative strategy, logistics, onsite management, internal communications, sales enablement, and integrated promotional plans before, during, and after events to ensure seamless execution and measurable impact

Stakeholder Engagement: Collaborate closely with sales, partner and marketing teams to integrate events into the Go‑To‑Market strategy and build strong relationships with industry partners, associations, and event organizers to secure strategic event participation and sponsorship opportunities

Event Messaging: Partner with product marketing, leadership, and subject matter experts to integrate thought leadership and business priority messaging into events, craft compelling event promotion materials across email, social media, OOH promotions, and landing pages, and post‑event follow‑up communications

Data‑Driven Approach: Own measurement and reporting against established KPIs, conduct post‑event performance analysis, and translate insights into clear recommendations to optimize event strategy, execution, and ROI

Budget Management: Efficiently manage the event budget, track expenses, and maximize ROI for each event

Team Collaboration: Lead and inspire cross‑functional teams, fostering a collaborative work environment to achieve event goals and objectives

Innovation: Pilot new event types, formats and vendors across physical and virtual events to maximize the impact and achieve business objectives

An A‑player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes

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