Account Director

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Account Director Overview
The Account Director serves as a brand champion on more than one account. Primary job functions are to supervise the management of account groups, providing strategic support, leadership and guidance to their groups and building business within current accounts. This involves mastering seven core competencies. Pharmaceutical Launch experience is a must!

Marketing Savvy / Strategic Thinking

Possesses an intimate knowledge of the category markets to which their brands belongs

Thoroughly understands the brands, their strategic/relevant histories, and performance

Develops or contributes to development of copy strategy/positioning

Actively participates in strategic development and ensures that communications plans have alignment between issues, strategies and programming

Identifies meaningful market research needs to support strategic decisions and guides its development

Appropriately interprets market research data

Provides clients with strategic insight

Appropriately utilizes agency strategic tools

Analyzes and extracts pertinent findings/issues from all available marketing data

Understands the objectives and outcomes of common market research methodologies

Supervises development of in-depth competitive analyses

Knows market trends and emerging new drugs in the category

Brand Championing

Ensure that all agency efforts and creative campaigns are in the best interest of building the brand

Thoroughly understands the brand positioning and the long-term brand vision

Challenges strategies, client direction, market research results, programs or ideas that are not aligned with the brand positioning or long-term vision

Ensures all strategies, creative, and tactics developed support the brand positioning

Continually seeks brand building opportunities/ways to overcome obstacles

Demonstrates passion for the brand and commitment to maximizing its success

Celebrates brand achievements with the team

Creative / Branding

Leads creative and account teams in the development of breakthrough creative

Ensures high quality agency output, reflective of consistently superior creative product

Contributes to the development of the creative product/campaign

Constructively reviews creative to enhance its impact on building the brand

Recognizes world‑class creative and sells it persuasively

Ensures client creative comments are properly interpreted (and challenged if necessary)

Understands the agency brand process and fosters/contributes to brand building among account groups

Champions the creative product

Client Relations

Develops and maintains harmonious client relations with all levels of client management as appropriate

Identifies new ways/solutions to strengthen relationships

Identifies and resolves client conflicts quickly and efficiently

Continuously networks with clients and potential clients

Provides proactive written recommendations to client a regular basis

Effectively represents agency POV to clients

Ensures client is kept up‑to‑date on competitive activity

Identifies and cultivates new business opportunities for agency and its divisions

Management / Leadership

Supervises the management of each account

Understands client forecast/budget issues

Is a mentor to the individuals in the account group

Identifies and helps resolve people/departmental conflicts with practical solutions

Identifies and proposes developmental plans for account team members

Keeps management informed of client activity/issues/opportunities

Promotes and contributes to agency culture and environment

Financial Acumen

Provides accurate and realistic forecasts for the group

Routinely monitors financial performance of accounts to maximize income generation

Understands income sources and client compensation structures for group

Assists with fee negotiations and ensures routine monitoring for accuracy and adjustments

Review contracts/billing structure periodically to update or revise as needed

Ensures financial control of all client work (estimates, jobs, fees, billing) throughout group

Fundamentals

Continually maintains/strengthens understanding of brands and businesses

Strong industry knowledge and advertising acumen

Generates results through effective written and oral communications

Good Supervisory skills

Excellent interpersonal and listening skills

Exercises good judgment

Manages time effectively

Demonstrates solid, professional work ethic

Plays an active role in agency recruitment

Demonstrates passion for the brand and creative product

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