VP Creative Job at Talentfoot Executive Search in Saint Louis

Our client is a market‑leading apparel brand known for delivering high‑quality products and a compelling customer experience across multiple channels. The organization has built a strong reputation through a blend of creativity, operational excellence, and customer focus, earning recognition within its category for both product innovation and brand storytelling. With a collaborative and performance‑driven culture, the company continues to invest in creative capabilities as a core driver of growth. As the business enters its next phase of expansion, they are seeking a Vice President of Creative to help elevate the brand and scale its impact.

This is a high‑visibility leadership role with the opportunity to shape and lead the creative vision of a well‑established and growing brand. The Vice President of Creative will influence how the brand shows up across all customer touchpoints, with direct impact on revenue, customer engagement, and brand differentiation. This role offers the chance to lead a multi‑disciplinary creative organization while partnering closely with executive leadership to align creative strategy with business goals. It is an opportunity to build, scale, and modernize creative operations while leaving a lasting mark on a category‑leading brand. The role also provides a strong runway for continued executive growth as the organization expands.

Position Responsibilities

Define and execute the overall creative vision in alignment with brand strategy, marketing objectives, and business goals

Lead the development and execution of creative across all channels, including catalog, digital, print, social, video, and experiential

Oversee large‑scale catalog strategy and production as a core revenue and brand driver

Ensure brand consistency, storytelling excellence, and high‑quality creative output across all customer touchpoints

Build, lead, and develop a high‑performing creative team across design, copy, production, and project management

Partner cross‑functionally with marketing, merchandising, e‑commerce, and leadership to translate business goals into creative strategies

Establish and optimize creative operations, including workflows, resource allocation, and production planning

Oversee in‑house studio strategy, including photography, video, technology, and budget management

Use customer insights, market trends, and performance data to inform creative direction and decision‑making

Continuously evolve creative processes and capabilities to improve speed, quality, and innovation

Position Qualifications
Required

Proven track record of leading creative strategy that drives measurable business impact and brand growth

A minimum of 10 years of progressive experience in creative leadership roles within an agency or in‑house environment

Experience leading multi‑disciplinary creative teams, including design, copy, production, and operations

Deep experience with large‑scale catalog development, ideally within apparel, retail, or a related industry

Demonstrated ability to build and scale high‑performing teams and creative organizations

Strong executive presence with the ability to influence senior leadership and cross‑functional partners

Preferred

Experience within apparel, fashion, or consumer retail environments

Strong balance of creative vision and data‑driven decision making

Operational mindset with experience improving systems, workflows, and production efficiency

Passion for talent development and building collaborative, high‑performance cultures

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