Primary Purpose:
The Marketing Manager supports the development and execution of integrated, data-driven marketing strategies and campaigns that promote the Nuclear Energy Institute’s (NEI) programs, conferences, and membership initiatives.
Working across the Strategic Communications Division; including Conferences & Events, Membership, Creative, Digital Communications, and External Communications, this role translates program goals into targeted marketing strategies and campaigns that drive audience engagement, increase event and program participation, and support membership growth.
This role contributes to campaign strategy development and leads day-to-day execution, performance optimization, and continuous improvement, supporting the Senior Marketing Manager in implementing marketing strategies and identifying opportunities to enhance campaign effectiveness through data, technology, and innovation.
This position is ideal for a marketing professional who thrives at the intersection of strategy, campaign execution, marketing technology, and data-driven decision-making in a fast-paced, collaborative environment.
Principal Duties and Responsibilities:
- Support the development and execution of integrated, multi-channel marketing strategies and campaigns across email, web, social media, and digital platforms to drive engagement and conversions
- Translate program and organizational goals into clear campaign strategies, messaging frameworks, and tactical execution plans
- Develop audience segmentation strategies and personalized marketing journeys to improve targeting and engagement
- Monitor campaign performance and proactively make real-time, data-informed optimizations to improve results
- Conduct post-campaign analysis and provide actionable insights and strategic recommendations to inform future marketing efforts
- Apply testing and experimentation strategies (e.g., A/B testing, messaging optimization) to continuously improve campaign performance
- Collaborate with cross-functional teams to align marketing strategies and campaigns with program priorities, event strategies, and organizational goals
- Partner with the Creative Studio to develop and execute marketing assets, ensuring alignment with campaign strategy, messaging, and brand standards
- Translate campaign strategies into clear creative direction, briefs, and feedback to support effective execution
- Support the development and execution of marketing strategies for NEI conferences, workshops, and industry events, including campaign execution, messaging development, and promotional strategy
- Review and manage event webpages and landing pages to ensure accuracy, strong calls-to-action, and optimized user experience
- Monitor registration performance and adjust campaigns as needed to support attendance goals
- Draft campaign messaging, scripts, and high-level concepts for video and multimedia content
- Lead the planning and alignment of video and multimedia marketing initiatives in collaboration with internal teams and external partners
- Support membership marketing initiatives by contributing to strategy development and developing targeted communications that promote member value, engagement, recruitment, and retention
- Assist in building and optimizing automated marketing journeys for members and prospective members
- Utilize marketing automation, CRM/AMS platforms, and digital tools to execute campaigns, manage audiences, and report on performance
- Leverage AI-enabled tools to enhance content development, campaign insights, and workflow efficiencies, while staying current on emerging marketing trends and technologies
- Coordinate timelines, workflows, and deliverables across teams using project management tools
- Manage relationships and deliverables with external vendors and partners as needed
Education
- Bachelor’s degree in marketing, Communications, Business, or a related field
- Minimum 6 years of experience developing and executing integrated marketing strategies and campaigns
Key Skills and Competencies:
- Experience in event marketing, association marketing, or membership-based organizations preferred
- Proficient with marketing automation platforms (e.g., Marketo), CRM/AMS systems (e.g. Re:Members), and digital marketing tools (website CMS platform, Kentico).
- Strong understanding of audience segmentation, lifecycle marketing, and campaign optimization
- Ability to analyze performance data and translate insights into actionable recommendations (Google Analytics, Power BI, Tableau)
- Strong project management, communication, and collaboration skills (e.g. Monday.com)
- Microsoft Office 365
Location
This position is in Washington, DC and operates in a hybrid work environment requiring regular time in the office.
Benefits:
Healthcare:
NEI offers 3 PPO healthcare plans through CareFirst Administrators.
- Choice - Provides comprehensive coverage for both In-Network and Out of Network services with low out of
- Standard - Provides similar coverage to the Choice Plan
- High Deductible - Provides similar comprehensive coverage to the standard plan
Dental: NEI offers dental coverage through CareFirst Administrators
Vision: NEI offers vision coverage through Vision Service Plan (VSP)
Employer matched 401(k)
Vacation & Sick Leave
Applicants with disabilities:
The Nuclear Energy Institute (NEI) is committed to the full inclusion of all qualified individuals. As part of this commitment, NEI will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact Shelley Newham, HR Manager at 202-739-8089 or via email at san@nei.org. You may also contact Lori Brady, Sr. Director, HR & Workforce Development at 202-739-8094 or via email at llb@nei.org.
We recognize that candidates may not meet every qualification listed. If you're passionate about our mission and believe you could thrive in this role, we encourage you to apply anyway.