Director of Sales - Senior Living

The

Director of Sales and Marketing

will drive external and internal sales efforts to achieve and exceed community performance goals, while continuously maximizing occupancy. Create and implement an effective sales plan that supports market diversification through the identification of niche referral opportunities. The Director will provide tours of the community with prospective residents and their families, perform regular follow‑up, and coordinate move‑ins. Grow census by developing referral relationships with providers and vendors to maximize occupancy. The Director will take an active role in the training and development of marketing representatives.

Full‑time position, Monday‑Friday 9am‑5pm; Some evenings and weekends may be required.

Starting salary $85,000 + commission potential.

Director of Sales and Marketing Responsibilities

Performs all external and internal sales efforts to achieve sales goals by modeling current sales systems, including positive modeling of The Artis Way.

Lead efforts through face‑to‑face referral development, including calling on physicians, hospitals, managed care facilities, and other referral sources, etc.

Develop, plan and execute a sales plan that leads to qualified referrals to the community.

Coordinate, plan and efficiently execute external and internal marketing events to reach sales targets.

Analyze occupancy trends, market/competition trends and length of sales cycle to determine the necessary sales activities to achieve full occupancy.

Employ strategies that focus on building stronger, deeper and more trusted relationships, by invoking empathy and providing a more customized, relevant and creative experience for prospective families.

Follow‑up regularly with all current leads, including digital, and develop new referrals for obtaining leads.

Train and develop Director peers within the community on the sales process as it pertains to their role and define and support the greater sales culture in all aspects of day‑to‑day operations.

Train and develop Concierge team members on sales support activities including, but not limited to: move‑in paperwork process, tours, ordering marketing collateral, etc.

Requirements

Minimum 3 years sales experience. Senior Living experience is preferred.

Familiarity with state law and regulations surrounding senior housing and assisted living.

Ability to develop, organize and implement creative marketing.

Ability to relate in a professional and positive manner with all team members, residents, families, and vendors.

Position requires regular and consistent travel within the assigned local market area. Occasional non‑local travel may be required. Frequency of travel is determined based on business needs and may fluctuate. Flexibility required.

Familiarity with CRM tools required.

Education Requirements

Associate’s degree or higher in healthcare administration, marketing, public relations, or business management preferred.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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