Brand Strategy Director

Brand Strategy Director

Brand Strategy

Full-time

Senior

Dallas TX

LERMA/ channels creativity for good through unmatched cultural intelligence, and our brand strategists play a pivotal role in that mission. The right candidate will have 7+ years of agency experience in brand strategy/account planning/brand planning, including multicultural advertising. They should be fluent in both English and Spanish. This role reports to the Executive Brand Strategy Director.

RESPONSIBILITIES:

Direct brand strategy and foster growth on client accounts (i.e., on brand and business KPIs and scope)

Oversee and facilitate brand development process

Lead a team of strategists in consumer research, POVs, insightful creative strategy development, creative improvement and brand building

Collaborate with strategists, brand leadership, creative, media, analytics, and subject matter experts in the development and implementation of strategies

Participate in efforts to win new business

Contribute to brand strategy department thought leadership and insight development

Nurture brand strategy team growth through mentorship and training

QUALIFICATIONS:

7+ years of agency experience in brand strategy/brand planning/account planning

Experience in multicultural advertising and understanding the Hispanic audience

Kindness, no fear of having a divergent point of view (on the work or the world)

A hunger to learn about and experience life from someone else’s perspective (i.e., culture, heritage, geography, etc.)

Able to display a history of winning, insightful strategy development

Excellent presentation skills and the ability to tell a great story

Mastery of primary research methodologies (including focus group moderation)

Command of the analytical skills needed to tell a story with data

Able to work efficiently and prioritize across multiple projects

A high level of accuracy and attention to detail

Able to represent oneself and the agency professionally in internal and external communications

Self‑motivated, but works well with and contributes to an integrated team

Resourceful in problem‑solving and troubleshooting

WHAT WE OFFER:

Competitive salary based on experience

Paid company holidays, paid vacation, and paid sick leave

Benefits – medical, dental, vision, life/ADD and short-/long-term insurance

Annual performance‑based bonuses

401K and annual profit‑sharing plans

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