Vice President of Growth Marketing

Requirements

Bachelor’s degree in Marketing, Business, or related field; MBA a plus

12–15+ years of progressive B2B marketing experience, including senior leadership in growth, demand generation, digital performance marketing, and/or marketing operations

Proven experience owning sizable digital/media budgets with measurable ROI and pipeline accountability

Demonstrated ability to establish global standards, governance, and operating cadence that improves performance and efficiency

Strong experience partnering with Sales, Customer Success, RevOps, Finance, and IT/Security to drive corporate-level outcomes

Experience building scalable web and digital platforms, including CRO, attribution, and marketing technology enablement

Familiarity with AI-enabled personalization or digital experience optimization strongly preferred

Exceptional executive communication, stakeholder management, and people leadership skills

What the job involves

As Vice President of Growth Marketing at Barracuda, you will build and scale the company’s global growth engine, driving pipeline, ARR, and efficient customer acquisition worldwide

You will own global growth strategy and execution across digital demand, paid media, web strategy and operations, lifecycle growth, and AI-enabled experiences, while also leading Americas Field and Partner Marketing as a key region

You will set the global policies, standards, and operating mechanisms that define how growth marketing is planned, measured, and optimized across the company—ensuring consistent execution and measurable impact across regions, segments, and routes-to-market

As a trusted partner to Sales, Customer Success, Product Marketing, Revenue Operations, Finance, and IT, you will operate at a corporate level, influencing companywide decisions on growth strategy, investment priorities, and marketing efficiency

Lead Barracuda’s global growth marketing strategy, driving revenue growth and pipeline performance aligned to business priorities

Own the global growth marketing operating model, defining centralized and regional responsibilities to enable consistent execution at scale

Partner with Marketing and Revenue executives to set growth priorities, guide investment decisions, and strengthen GTM effectiveness

Establish and govern global standards and policies across campaigns, KPIs, digital spend, web operations, and AI-enabled marketing

Define and oversee measurement frameworks for pipeline attribution, CAC, ROI, conversion, and funnel performance

Own global digital investment and paid media strategy, managing budgets, channel mix, testing, and ROI optimization across search, ABM, programmatic, and emerging channels

Own the website as a global growth platform, accountable for performance, governance, conversion, and operational execution in partnership with IT and Security

Lead AI-enabled personalization and digital experiences, ensuring responsible use, measurable impact, and continuous optimization

Own global lifecycle growth strategy, partnering with Customer Success and Product Marketing to drive adoption, retention, expansion, and renewal

Set global standards for field and partner marketing, while directly leading Americas Field and Partner Marketing to drive regional pipeline and execution

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