Vice President of Growth Marketing

As an AI-native company, we believe technology should expand the reach, quality, and humanity of care
Every Spring Health team member is expected to use AI tools thoughtfully, apply human judgment to AI outputs, and keep building AI fluency in ways that support their role and our mission
Reporting to the President/Co-Founder, the Vice President of Growth Marketing will build and lead a team that contributes significantly to pipeline creation, deal acceleration, and revenue growth
This is a full time position based in our headquarters in New York City, with a minimum of 2 days in-office
Own the demand generation function, including the strategy and execution of high-performing, ROI-positive campaigns for our distinctly different commercial and enterprise sales teams
Build, lead, and manage a multifaceted demand generation team of experts that deeply understands and can deliver true 1:1 ABM for our largest enterprise segments; high-volume, inbound for our smaller commercial segments, and everything in between
Partner with enterprise sales, commercial sales, our BDR team to ensure demand plans meet or exceed each team’s expectations, and that the teams are appropriately enabled to participate in and follow-up on demand initiatives
Manage the development and execution of marketing campaigns to drive leads and funnel conversion rates. Optimize campaigns to maximize leads, pipeline and revenue. Partner closely with content marketing, events, marketing operations, and the broader marketing team to align and focus each marketing function on high-impact demand creation
Own the calendar, execution, and performance of demand priorities, campaigns, and programs, and consistently communicate initiatives, progress, and results to the broader marketing team, sales teams, and company leadership
Carefully track and communicate demand generation team goals and KPIs, and individual program and channel performance, ensuring learnings are consistently leveraged to inform strategy moving forward

What Success Looks like

Flawlessly execute growth marketing programs
Achieve targets for net new leads, MQLs, and marketing-sourced pipeline
Expand lead database within our core personas
Drive operational cadence to track marketing results and optimize programs for maximum ROI
Recruit and develop a team of high-performing marketers

And, it’s a plus if you have an understanding of healthcare and employee healthcare benefitsYou have 8+ years of experience building and leading demand generation team(s) in healthcare and/or technology, with a minimum of 5 years of SaaS and/or high-growth experienceYou have strong convictions for your demand planning methodology with demonstrated results that justify those convictionsYou have a deep understanding of how to build and plan for a double funnel model that supports both ABM and volume-based/demand waterfall demand genYou lead by example, ready to dive into the weeds on execution, but are able to zoom out and navigate high-level strategyYou’re entrepreneurial and growth-mindedYou possess an analytical and optimization mindset, and are ready to coach a team up on the sameYou can navigate ambiguity and drive clarityYou’re humble, hungry, honestYou have a proven ability to collaborate with all levels of management as a tactical and strategic partner, coach, and advisorYou understand that great demand generation is equal parts art & science, and have great examples of creative demand executions that have contributed significantly to pipeline and revenue growthYou have leveraged a multitude of channels and offers to contribute meaningful amounts of pipeline and revenue to your prior organizations, and you can speak to your contributions with clarity and easeNot sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive.
Benefits

Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
10 allocated sick days per year
Flexible paid time off in addition to 12 paid holidays throughout the year
Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
4-4.5 months of fully paid parental leave
Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
Employer sponsored 401(k) match of up to 2% after 90 days of employment
Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
Focus Fridays: no meetings, no distractions, just time for you to get work done
Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
Up to $1,000 Professional Development Reimbursement per calendar year
$200 per year donation matching to support your favorite causes

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