Vice President of Growth Marketing
About the Company
Leading communications & analytics company helping marketers manage their social media programs
Industry
Public Relations and Communications
Type
Subsidiary of a Public Company
Founded
1867
Employees
1001-5000
Categories
- Social Media Marketing
- Digital Media
- Social Media Management
- Software
- Public Relations
- Technology
- Information Technology & Services
- Advertising
- Analysis
- Content Marketing
- Distribution
- Global Cloud-Based Communications
- Marketing
- Media List Building
- Media Monitoring
- Media Relations Software and Services
- PR
- PR Software
- Services
- Software Development & Design
Specialties
- pr software
- social media software
- global insights
- and gr & pac software
Business Classifications
- SAAS
- B2B
About the Role
The Company is seeking a Vice President of Growth Marketing to lead and scale its global demand generation and growth engine. The successful candidate will be responsible for owning and evolving the company's demand generation and growth marketing strategy, with a focus on pipeline growth, conversion efficiency, and revenue impact. This role requires a strategic, execution-oriented leader who can translate revenue goals into clear demand plans, architect a unified funnel strategy, and lead end-to-end demand programs across various marketing channels. The VP will also be tasked with building and leading a high-performing team, partnering with sales and other marketing functions, and modernizing the company's marketing operations.
Candidates for the VP of Growth Marketing position should have a minimum of 15 years' experience in B2B SaaS demand generation, growth marketing, or revenue marketing, with at least 7 years in senior leadership roles. The role demands a leader with a proven track record in driving pipeline and revenue outcomes, deep fluency in demand generation metrics, and strong credibility with sales and executive leadership. Preferred qualifications include experience in global demand and ABM programs, strong analytical and financial acumen, and a background in leading organizational change or transformation initiatives. The ideal candidate will be a strategic thinker, a strong communicator, and possess the spirit of innovation and adaptability necessary to thrive in a dynamic, data-driven environment.
Hiring Manager Title
Chief Marketing Officer
Functions
- Marketing