Vice President of Growth Marketing

Position: VP of Growth Marketing
Status: Full-Time / Permanent / Exempt

The Opportunity
This is a senior, high-visibility role reporting directly to the Chief Growth Officer, owning the demand engine for the SavATree brand. The mandate is to drive more qualified leads across ~100 owned & operated local branches at a cost-efficient ROAS target - while supporting LTV growth thru driving xsell/upsell services.

You will run a $15M+ budget that you will plan down to the branch level and deploy across channels, agencies, and contractors to support qualified lead gen while managing to cost-per-lead (CPL), Customer Acquisition Cost (CAC), and ROAS.

We are looking for a leader who sets demand strategy and sees around corners - not only an optimizer. You will be hands-on and data-rigorous but you will be expected to think bigger: where the next point of growth comes from, how we win local search, how we support must-win markets, and how AI and automation will drive our success.

What you'll own

Paid search and Google Local Services Ads (LSAs)

Paid social

Connected TV & video

SEO, local and multi-location SEO across ~100 branch markets

Website and conversion-rate optimization (CRO)

Direct mail

Print and offline advertising

Offer testing

Incrementality and ROI measurement

Local media budget, pacing, and ROI - managed to CAC, CPL, and ROAS at the branch level

Agency & contractor management and accountability

Growing the recurring / subscriber base as a primary funnel objective

Where you'll partner
You'll partner closely with peer leaders in marketing to achieve success for the brand:

Director of Brand & Integrated Marketing who drives campaign calendar, brand marketing, creative, product marketing, PR, organic social, de novo launch / field marketing

VP CRM who drives automation & lifecycle via email/SMS lifecycle, CRM, and data pipelines for marketing

Your team
You will lead a team of three plus a roster of agencies and contractors. You'll have the latitude to shape, develop, and make changes to deliver outcomes.

Why you'll love this role
We are a scaling company with industry leader category status, that has high growth expectations and the organizational ability to move quickly. We are data-driven with access to the data you'll need to succeed. This role's executive sponsor operates with a highly aligned, loosely coupled approach to people management - the person in this role will have the latitude to move fast because they exhibit superior judgment and strategic thinking behind their decisions.

The right candidate has expertise in:

Digital channel management- particularly in paid social and CTV, but also AdWords, Google LSAs, SEO

Offline channels (direct mail, print, local radio)

Multi-location / field-based business - ideally managing performance down to the location level

Managing media investments to a CAC target and/or ROAS

Experience developing incrementality and attribution measures of media & channel efficacy

Building landing-page experiences and running disciplined A/B testing to measure impact

Managing agencies and contractors with a hands-on approach - you drive accountability and continuous improvement in performance

Treating ad copy and creative as a lever, not an afterthought - partnering with brand/creative to make ads more effective while respecting brand guidelines and how we show up

Commercial / B2B demand generation (a plus)

Qualifications

10+ years in marketing with a focus on B2C customer acquisition / demand generation, including experience leading a team

Experience in B2C multi-location and/or field-based businesses strongly preferred

Deeply analytical, with a focus on CAC, CPL, ROAS, and measurable ROI

Proven track record managing successful cross-channel acquisition programs at scaleStrong project-management skills and attention to detail, with the ability to run many efforts simultaneously

Excellent written and verbal communication skills - experienced in executive presentation of marketing efforts

Track record collaborating with cross-functional teams and non-marketing operators

Desired Attributes

Strategic thinker who can take a high-level objective and run with it.

Focuses on strategy over just "adding channels" - how to reach the right audience and where that audience will be

Experienced leveraging AI to drive team efficiencies and growth objectives

Comfortable moving between tactical and strategic work - all of us are still hands on at all levels of the business

Measurement-obsessed - you ensure every dollar is working on strategies that move the needle

Builds relationships across many personalities - this role supports operators across the entire country

Creates lightweight process where needed to simplify

Low ego - you focus on team wins and care little who gets credit

High ambition - you do great work because its core to who you are

Thrives in ambiguity and a fast-changing environment

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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