Head of Marketing, B2C

Requirements

Management experience hiring and leading a marketing team

7+ years of marketing experience with a strong B2C and startup background

Superpowers in PR, UGC, or growth marketing, with numerical rigor to own metrics, and manage multiple user acquisition channels

Experience orchestrating multiple marketing disciplines (PR, social, paid, content) into a unified engine

Hands‑on marketing leader that’s willing to pick up a shovel

Bonus: obsessive, and comfortable with a fast‑moving, startup environment

What the job involves

The head of role means something at GPTZero

GPTZero has always focused on marketing a narrative — from our first viral tweet on Twitter, to media coverage from CNN Anderson Cooper, to our growing organic TikTok motion, to the recent front page of Hacker News

We have a Head of Machine Learning because ML is core to GPTZero. We’re hiring this role because marketing is too

You will report directly to the CEO

Own and unify GPTZero's marketing function, bringing together efforts across PR, paid acquisition, social/UGC, content, and brand into one cohesive strategy

Drive and define brand marketing, shaping how GPTZero shows up in the world and what we stand for

Lead PR and comms efforts which should result in securing conference speaking slots, podcast appearances, and turning media moments into cross‑channel amplification

Be a player‑coach. Roll up your sleeves on high‑leverage work while coordinating with team members across growth, content, and exec comms

Be the glue. When something hits, you're coordinating the cross‑channel push across LinkedIn, TikTok, email, and beyond

We’re a small team. We value ownership, transparency, and listening to each other

Here are some people you’ll work closely with. You’ll be meeting everyone

Edward (CEO), former journalist at BBC, threat intelligence at Microsoft, ML researcher at Princeton

Alex (CTO), Ph.D. dropout, R&D at Uber self-driving and Facebook, 3 patents in ML, 2021 and 2019 Best ML Hack at Stanford

George Adam (Head of ML), Completed PhD in ML at University of Toronto and Vector Institute. ex-AWS research and ex‑algorithmic trading at Scotiabank

Hriday (Growth Lead), expert on taking products viral. Founded Wildfire, YC '18, raised $3M, scaled it to 1M users and exited to Opendoor. Most recently, he worked on growth at Perplexity

Austin (Influencer Marketing Lead), previously ran the influencer motion at Copy AI to generate 120M views and 1M sign ups

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