Developer Marketing Lead

Requirements

5-7+ years of B2B marketing experience with at least 3 years of marketing to developers or technical audiences

Proven demand generation chops - Track record of building and scaling acquisition funnels with measurable impact on pipeline and revenue

Exceptional writing for technical audiences - Portfolio of blog posts, landing pages, or technical content that resonates with engineers (please share samples in application)

Resourceful executor with startup DNA - You've thrived in lean environments where you've personally built landing pages, written ad copy, managed event logistics, created sales decks, and jumped in wherever needed to move the needle

Cross-functional collaboration - Experience partnering with Product, Sales, and DevRel/Community teams in fast-moving environments

(Desirable) Built marketing at Series A-C stage startups - as an early hire

(Desirable) Worked in developer productivity categories (devtools, infrastructure, API) and understand developer workflows, pain points, and buying behavior

(Desirable) Managed agencies or contractors to extend your leverage

(Desirable) Technical background

(Desirable) Based in SF/Bay Area and comfortable with Pacific Time working hours

What the job involves

We're looking for a marketing aficionado who thrives in the creative chaos of early-stage startups

You've built pipelines at a tech company before and loved the variety - producing customer success stories one day, coordinating events the next, rolling out ad campaigns the day after

As our sole marketing hire, you'll have the freedom to own the entire marketing function

If you're energized by the challenge of making developers care about tooling to increase their productivity and get a kick out of seeing your work directly move the revenue needle, this role is for you

You will have two strategic objectives: grow revenue and accelerate our move into the enterprise market. The responsibilities below reflect our current best thinking on how marketing can drive these goals - but we expect you to challenge, refine, and evolve these tactics as you learn what works

What matters is hitting the objectives; how you get there is yours to shape. You also will have the opportunity to partner closely with our Founders to craft the strongest messaging

Own the marketing strategy and execution - Design and run campaigns across both bottom-up (developer-led, community) and top-down (enterprise ABM, executive messaging) motions. Drive pipeline from first touch through enterprise adoption

Build enterprise demand generation - Execute campaigns targeting large engineering orgs, create executive-level positioning for Directors/VPs/CTOs, and enable Sales with competitive intel, messaging, and materials that close deals

Create technical content that converts - Write and coordinate blogs, case studies, comparison pages, and documentation that educates developers and drives inbound traffic. Partner with DevRel and Product to tell authentic technical stories

Optimize paid and organic acquisition - Own the full funnel from awareness to SQL. Manage community sponsorships, paid campaigns, SEO, content distribution, and events. Set up attribution and kill what doesn't work

Launch products and be the cross-functional hub - Own GTM for new releases. Work embedded with DevRel, Product, Engineering, and Sales to amplify technical content, shape roadmap with market insights, and build systems that make the whole company better at marketing

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