Senior Copywriter

The Opportunity
Booz Allen is looking for a Senior Copywriter who leads with persuasion and lands ideas with precision. Someone who can write a headline that stops a scroll and a brand campaign that leaves a lasting impression. This role exists because we need sharp, distinctive marketing that positions Booz Allen as a modern‑technology brand. You’ll translate complex products and capabilities such as defense tech, cyber, AI, and emerging tech into copies that connect with real audiences and shape how the market sees us. Advertising is the anchor, but this role extends to any moment when copy shapes perception. Short form, long form, digital, or print, you’ll move between all of it without losing the thread.

Due to the nature of work performed within this facility, U.S. citizenship is required.

What You’ll Work On

Write high‑impact copy for digital and print advertising such as display ads, paid social, email, out‑of‑home, and print, where every word earns its place.

Develop headlines, taglines, and CTAs that stop scrolling, build brand affinity, and drive engagement.

Lead copy development across integrated campaigns such as digital ads, out‑of‑home, landing pages, and email.

Write across short and long‑form with equal command.

Generate fresh campaign concepts that challenge conventional approaches and elevate Booz Allen's brand presence.

Apply a clear understanding of audience psychology and what resonates with a senior decision‑maker.

Translate highly technical subject matter into compelling, benefit‑driven messaging without diluting it.

Partner with design and art direction to develop cohesive, high‑impact creative.

Align messaging to brand priorities across awareness and engagement, including reach, recall, share of voice, and audience engagement.

Partner with digital and marketing teams to understand how copies are landing and refine accordingly.

Treat audience and campaign data as creative feedback and act on it.

Work across marketing, content strategy, and internal stakeholders from brief through post‑campaign evaluation.

Collaborate with design to ensure copies and visuals reinforce each other.

Manage multiple campaigns simultaneously in a fast‑paced, deadline‑driven environment.

Leverage AI‑enabled tools to accelerate ideation and workflow without sacrificing editorial rigor.

You Have

7+ years of experience in marketing copywriting, including with brand awareness campaigns

Experience in a technology product company, Fortune 500 organization, or high‑performing creative agency, including writing for senior B2B, B2G, or enterprise decision‑makers

Ability to display a portfolio showing ad copy alongside longer‑form campaign work

Ability to translate complex, technical subject matter into clear, compelling messaging

Ability to work cross‑functionally in fast‑moving, deadline‑driven environments

Bachelor’s degree in Marketing, Communications, Journalism, or Advertising

Nice If You Have

Experience using AI tools to accelerate ideation, drafting, and creative exploration while maintaining a strong editorial voice

Experience with Adobe Creative Suite, including reviewing design comps and working within templates alongside creative teams

Compensation
Salary is determined by various factors, including location, education, skills, and experience. The projected compensation range for this position is $69,400.00 to $158,000.00 (annualized USD). This posting will close within 90 days from the posting date.

All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.

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