Copywriter

Overview
Saatchi is looking for a Copywriter to help build Toyota’s partnership with NFL. We aren’t just looking for someone to write headlines; we’re seeking a cultural architect. The role will shape the voice of this partnership over the next several years. While high‑stakes TV spots are a core part of the job, the real work will be integrating Toyota and the NFL into different cultural realms like music, fashion, collecting, and gaming.

Collaborate and support art directors and other members of the creative team from concept development through post‑production to understand how ideas are developed, sold, and brought to life.

Develop visual direction and conceptual ideas for agency projects.

Gain hands‑on experience contributing to real work while creating portfolio‑worthy projects.

Work with cross‑functional teams to understand how ideas move through the agency.

Responsibilities

Craft TV and video scripts that tell massive stories with fewer words and more emotion.

Integrate Toyota and the NFL into relevant cultural outlets.

Partner with a veteran Art Director to help you integrate.

Work with a client that is actively asking us to go bigger and bolder while remaining brand‑responsible.

Present and sell this important piece of business to high‑level stakeholders and clients.

Qualifications

You have 5+ years of experience working in a fast‑paced agency, including on‑set and in post production.

You don’t just “watch” football; you live it. Describe why Fred Warner is the best linebacker of the modern era or give your opinion on the best draft round for a running back.

You have relevant experience in sports partnerships and a portfolio that showcases clever thinking, emotional resonance, and work that lives beyond a standard banner ad.

You are a strategic storyteller. You can distill complex brand goals into watercooler moments.

You can be concise – distilling complex brand messages into single, punchy lines.

You have the proven ability to conceptualize ideas that generate press coverage and organic social conversation without a paid media push.

You operate at the speed of culture. You’re plugged into what’s happening.

You are a systems thinker who can write a 15‑second TikTok video, a Super Bowl spot, and an experiential moment all within the same brand story.

You have a collaborative spirit. You thrive in a partnership with an Art Director partner and know how to build a vision alongside cross‑functional teams.

Compensation Range: $87,696.00 Annually – $90,000.00 Annually.

Medical coverage, dental, vision, disability, 401(K), parental and family leave, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

We are just getting started. The foundation is laid, the client is hungry, and the stage is the NFL world and beyond. If you want to create work that people actually talk about, this is the place.

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