Brand Creative Lead

Requirements

7+ years of experience in brand creative, with experience leading or supervising graphic and motion designers, production partners, copywriters, and advertising concepts

2–3+ years working on consumer-facing digital products; marketplace experience is a strong plus

Strong understanding of creative strategy and production across media, including social, print, out-of-home, web, and digital advertising

Proven ability to lead high-impact initiatives from concept through execution

Strong motion or interaction design skill set

Your portfolio demonstrates:

End-to-end ownership of consumer experiences

Strategic thinking within complex systems (bonus: marketplace experience balancing user, advertiser, and partner needs)

Experience designing for monetization or advertising

Clear storytelling that drives alignment and inspires confidence

What the job involves

We’re looking for a Brand Creative Lead to deliver results-driven, meaningful work that inspires action and expands access to insurance

This role sits at the intersection of Product Design, Marketing, Communications, and Commercial Partnerships, working closely with the VP of Design & Brand Creative to execute Insurify’s brand creative strategy and direction

You’ll play a critical role in connecting product direction, brand point of view, and commercial priorities—ensuring a coherent, end-to-end consumer experience across every touchpoint

You’ll join a multidisciplinary Design team spanning Product and Marketing, with a primary focus on executing and scaling Insurify’s brand creative ecosystem

Lead end-to-end creative execution across key areas, including:

Product launches (new features and marketplace brands)

Paid media (TV, social, YouTube, display, SEM)

Content marketing (organic social, SEO pages, landing pages)

Brand and commercial partnerships

Lifecycle and retention marketing, including marketing-driven email programs

Bridge product, brand, and systems by working closely with Product Design and Design Systems to ensure brand expression and product/UX experiences evolve together

Help maintain and advance the brand book and design language, driving adoption, consistency, and quality across the company

Mentor and support junior product and brand creative designers, ensuring high-quality execution aligned with Insurify’s brand point of view

Communicate creative and design rationale clearly and persuasively to stakeholders at all levels

Facilitate alignment, inspire teams, and bring clarity to ambiguous problem spaces

How you will make an impact:

Drive execution of the brand creative strategy across the full customer journey, ensuring cohesive, high-quality brand expression at every touchpoint

Partner closely with the VP of Design & Brand Creative to help shape, evolve, and operationalize Insurify’s brand creative strategy in collaboration with cross-functional leadership

Ensure a consistent, distinctive brand point of view across paid, owned, and earned channels

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