Marketing Automation Specialist

The Marketing Automation Specialist will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability.

About My Amazon Guy
My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses.

We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer.

MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence.

Key Responsibilities

Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic

Remove deprecated workflows and redundant structures

Deduplicate contacts and companies

Redesign lifecycle stages for clarity and reporting integrity

Establish naming conventions and governance standards

Restrict permissions and prevent ad hoc workflow creation

Document system architecture and operational processes

Lifecycle Marketing & Automation

Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)

Develop dynamic segmentation frameworks based on intent and readiness

Design and optimize automated nurture journeys

Align marketing automation with sales handoff rules

Eliminate unnecessary broadcast email volume

Ensure all workflows are tied to measurable revenue movement

BDR & Marketing Alignment

Align outbound outreach (ASIN review videos and follow-ups) with automation logic

Prevent overlapping or contradictory messaging

Ensure intent signals trigger correct actions

Maintain clean routing and lifecycle transitions

Connect human sales outreach with automation systems

Attribution & Funnel Clarity

Work across platforms including:

HubSpot (CRM)

ActiveCampaign

Instantly

Google Ads

Meta Ads

Retention.com

WordPress

GA4

Google Search Console

Google Business Profile

Trustpilot

You will:

Improve multi-touch attribution visibility

Align ad reporting with lifecycle progression

Reduce reporting ambiguity for leadership

Marketing Infrastructure Protection

Protect system integrity from short-term workarounds

Maintain documentation and system clarity

Serve as long-term owner of marketing systems governance

Requirements

5+ years in Marketing Operations, RevOps, or Marketing Technology

Deep, hands-on HubSpot experience (required)

Proven experience cleaning and restructuring complex CRM environments

Strong understanding of paid media funnels and conversion tracking

Experience with lifecycle marketing, lead scoring, and segmentation frameworks

Experience building or restructuring automation systems

Comfortable enforcing governance and setting system standards

Experience working with distributed teams (Filipino team experience preferred)

A dual-monitor setup is required (at least 8GB of RAM)

Must have at least 25 MBPS internet speed

40 hours a week, 8 hours a day

Competitive salary base

Permanent WFH setup

Unlimited FREE access to MAG School courses and SOP Library!

Work schedule is in EST (Monday-Friday only)

Opportunities for professional development and career advancement

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