CRM Marketing Manager

Zinnia is the leading technology platform for accelerating life and annuities growth, simplifying the buying, selling, and administering of insurance products. With innovative enterprise solutions and data insights, Zinnia serves over 180 billion dollars in assets under administration, more than 100 carriers, 2,500 distributors and partners, and over 2 million policyholders.

WHO YOU ARE
Technical‑minded marketer who solves problems, analyzes data, and builds lifecycle marketing programs. You thrive on translating a brand’s value into email marketing for large audiences, converting strategy into actionable project plans, and improving conversion through analytics.

WHAT YOU’LL DO

Develop and optimize lifecycle marketing programs to drive growth and revenue through email, SMS, direct mail, and more.

Create and implement lifecycle marketing strategies for leads from acquisition and partnership channels.

Optimize workflows and leverage data and tools to create personalized experiences at scale.

Collaborate closely with stakeholders across Marketing, Operations, Product, Engineering, and Data Science to support new projects, product features, and launches.

Design, execute, and analyze A/B test plans to improve CRM program performance and conversion rates.

Measure success metrics, analyze trends, and share actionable insights to inform strategic decision‑making and future campaigns.

Concept, code (HTML/CSS), and test email templates for campaigns.

WHAT YOU’LL NEED

3–5 years of digital marketing experience, preferably in a CRM, lifecycle, or retention marketing role.

Experience with email/CRM tools such as Iterable, Braze, MailChimp, etc., email design (Litmus), and landing page builders (Unbounce, InstaPage).

Strong analytical toolkit, including Excel, Tableau, Looker, or similar.

Familiarity with HTML/CSS for coding emails and landing pages.

Ability to troubleshoot and problem‑solve across teams and tools.

Track record of meeting deadlines and communicating with stakeholders.

Ambition, curiosity, and a desire to hit the ground running.

WHAT’S IN IT FOR YOU
Competitive salary range: $124,000‑$143,000, commensurate with location, experience, and skill level. Benefits include health/dental insurance, parental leave, profit sharing, 401(k), incentive/bonus opportunities, tuition reimbursement, and more. Zinnia values career progression and rewarding talent that drives innovation.

We are an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. Notice for California residents: Information about how we collect and use your personal information can be found here.

#J-18808-Ljbffr