Product Marketing Lead (Market Growth & Expansion)

Requirements

15+ years in product marketing or go-to-market leadership within a B2C technology company, with experience bringing complex consumer products or services to market

Demonstrated success leading major marketing launches and market expansions, partnering closely with Product, Operations, and Brand Marketing and influencing cross-functional stakeholders to translate product readiness into effective go-to-market execution

Experience building scalable go-to-market playbooks and owning ongoing market performance, including tracking, optimization, and continuous improvement

Strong strategic and analytical marketer, able to translate product capabilities, operational constraints, and market insights into clear positioning, messaging, and commercialization strategies

Experience building and leading high-performing marketing teams, setting direction while enabling teams to execute complex launch and expansion programs in close collaboration with cross-functional partners

(Desirable) Experience at another ride hailing or marketplace company

(Desirable) Strong executive communication skills with ability to influence senior stakeholders and external partners

(Desirable) Experience supporting launches or campaigns across multiple markets or regions

(Desirable) Ability to flex between long-term strategy development and short-term execution

What the job involves

On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology

Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history

We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences

We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base

In this hybrid role, you will report to our Group Product and Growth Marketing Lead

Own end-to-end go-to-market strategy for U.S. and U.K. markets across the full lifecycle, from launch and expansion through ongoing market management and growth. Includes audience insights, positioning, messaging, and cross-functional readiness across Product, Marketing, and Operations

Build scalable launch and growth frameworks that enable repeatable execution across new markets and capability rollouts (e.g., airports, freeways), from initial launch through sustained scale

Partner with Product and Market Operations to inform launch timing, capability rollout strategy, and ongoing expansion based on product readiness, market conditions, and rider demand

Drive aligned planning across Brand Marketing, Growth Marketing, Engagement Marketing, and PR teams on market-specific scaling goals, key narratives, service nuances, and regional details to ensure all are well-informed and unified in addressing each market’s ongoing needs

Build and operationalize systems, tools, and reporting to scale market management, including automating performance tracking, surfacing insights, and improving decision-making across a growing portfolio of cities

Oversee marketing strategy for platform partnerships within markets, ensuring clear positioning that reflects nuanced experiences, is easy for consumers to understand, and reinforces overall business goals

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