VP Integrated Marketing

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Building Advanced Analytics Teams across the U.S.

VP Integrated Marketing
Remote
Up to $200k + bonus
We're working with a high-growth consumer tech brand operating in the subscription lifestyle space. With a sharp focus on digital innovation and customer experience, this business is looking to accelerate growth through brand building, multi-channel marketing, and insight-led campaigns. As they scale, they're hiring a VP of Integrated Marketing to own and evolve their integrated marketing function across two flagship D2C brands.
The Role
As VP of Integrated Marketing, you'll lead a high-performing team across brand, PR, social, creative, and consumer insights. Your mandate is to drive customer acquisition, retention, and lifetime value through cohesive, data-informed marketing.
Key Responsibilities:
Build and lead the annual integrated marketing roadmap, including budget planning and KPI setting
Own customer insight strategy - conduct research, interpret data, and apply findings to drive acquisition and retention
Launch high-impact campaigns, activations, and go-to-market strategies for new and existing products
Lead PR and media efforts to elevate brand equity and drive visibility
Oversee social media and content strategies - growing audience, traffic, and engagement
Manage the in-house creative team across copy and design, maintaining a strong and consistent brand voice
Partner with external brands on co-branded campaigns and joint marketing efforts
Track brand health, marketing performance, and campaign ROI - reporting regularly into senior leadership
Your Skills and Experience
15+ years in integrated marketing, ideally with digitally native, consumer-focused brands
Experience leading full-stack marketing teams - PR, creative, social, brand, insights - in high-growth environments
Deep expertise in insight-led marketing and translating data into actionable strategies
Proven track record of driving brand engagement, customer acquisition, retention, and revenue
Strong understanding of cultural marketing and ability to build campaigns that resonate with modern audiences
Excellent leadership, communication, and stakeholder management skills
Commercially driven with clear experience managing budgets, KPIs, and performance metrics
Seniority level

Seniority level Executive
Employment type

Employment type Full-time
Job function

Job function Analyst
Industries Data Infrastructure and Analytics
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