Content Lead - Viral / Absurdist Formats (YouTube, TikTok, IG)

Position : Content Lead - Viral / Absurdist Formats

Location : Remote (Global)

Employment Type : Full-Time

Type of contract : Independent contractor

Work from any corner of the world and be a part of the #remoteworkrevolution!‼️

Role Overview
We’re hiring someone who understands “brain-rot”, absurdist, fast-attention content across YouTube, TikTok, and Instagram—at both a systems and creative level. This person will own format design, creative direction, and performance across client channels while managing creatives and client relationships.

This is not a posting role. This is a format, people, and a performance ownership role with emphasis on filmmaking, organic storytelling, and platform-tailored virality.

Responsibilities

Design and iterate viral content formats optimized per platform (YouTube, TikTok, IG) for retention, CTR, and engagement

Conceptualize, storyboard, and oversee production with filmmaking and organic storytelling principles

Translate chaotic internet culture into repeatable, scalable content systems across multiple platforms

Lead editors, writers, and designers with clear creative direction

Own content performance and iterate quickly based on analytics (retention, engagement, velocity)

Manage client communication, feedback loops, and expectations

Experiment aggressively and kill formats that stop performing

Ensure speed, quality, and consistency across all outputs

Requirements

Proven experience producing viral content across multiple social platforms (YouTube, TikTok, Instagram)

Strong creative experience in filmmaking, organic content creation, and storytelling

Deep understanding of hooks, pacing, pattern interrupts, and platform-specific formats

Ability to engineer repeatable virality, not just hope for luck

Experience managing creatives and keeping output fast without chaos

Comfortable defending creative decisions with clients

Highly organized, decisive, and execution-focused

Nice to Have

Experience managing multiple client channels simultaneously

Familiarity with analytics dashboards across platforms

Background in short-form content successfully translated to long-form

Success Metrics

Increased engagement, retention, and CTR across all managed channels

Consistent viral performance driven by repeatable formats

High creative output without quality degradation

Clients trust the strategy because the results back it up

Who This Is Not For

People chasing one-off virality

Meme curators without execution discipline

Creators who resist structure, feedback, or accountability

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