Lifecycle Marketing Lead — B2B2C SaaS

A growing technology company seeks a Manager, Customer Lifecycle Marketing to drive customer engagement and lifecycle strategies. This role involves defining customer journeys, executing marketing campaigns, and collaborating with cross-functional teams to improve activation and utilization of benefits. Candidates should have a strong background in customer lifecycle marketing and excellent communication skills, with experience in B2B2C environments preferred. This position offers a competitive salary and comprehensive benefits package.
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