Director of Digital Marketing

Director of Digital Marketing
Reports To:

President

Location:

Remote

About Berri Organics
Berri Organics is one of the fastest‑growing beverage brands in natural CPG, making award‑winning, plant‑based electrolyte drinks sold nationwide at retailers such as Sprouts, Whole Foods Market, and Wegmans. Our product lines, Berri Lyte and Berri Fit, are disrupting the hydration and sports performance categories.

Founded by Jerome Tse, a cancer survivor and Forbes 30 Under 30 honoree, Berri Organics builds a culture that encourages fast growth, ownership, and community. The company has been named one of the "100 Best Companies to Work For".

Role Summary
The Director of Digital Marketing will build and scale the company’s digital growth engine. You will own the end‑to‑end digital ecosystem: brand storytelling, content and creative strategy, paid media, lifecycle and retention, analytics, and a high‑performing affiliate/creator community that expands reach and drives revenue.

You will act as both strategist and operator, translating vision into execution, partnering closely with the executive team, and managing internal and external teams to deliver measurable, compounding growth.

Core Responsibilities

Own the full‑funnel digital strategy including content, creative, performance marketing, and lifecycle.

Set channel‑specific KPIs and drive accountability around:
DTC revenue growth with improving contribution margin

CAC, LTV, ROAS, and payback period efficiency

Creator/affiliate revenue contribution and retention

Creative performance velocity and testing discipline

Retention, repeat purchase rate, and lifecycle revenue growth

Oversee strategy and create KPIs for the Amazon agency to achieve.

Lead and manage agencies and/or a Marketing Associate across TikTok, Meta, Google, Amazon, and retail media networks.

Content, Creative & Community

Develop a cohesive content and creative strategy that amplifies brand voice, product education, and cultural relevance.

Build a scalable creator and affiliate program that consistently drives attributable revenue.

Generate innovative ideas to drive brand awareness, cultural buzz, and product‑led storytelling.

Growth Marketing & Performance Media

Own paid media planning, spend allocation, creative testing, and optimization.

Lead experimentation frameworks, landing‑page testing, and performance reporting.

Oversee marketing P&L and budget, ensuring efficient growth and clear financial visibility.

Lifecycle & Retention

Own email/SMS strategy, segmentation, automations, and CRM‑driven customer journeys.

Improve retention, repeat purchase rate, and LTV through data‑backed lifecycle programs.

Cross‑Functional Partnership

Collaborate with Operations to align on inventory, forecasting, and launch calendars.

Partner with Sales to integrate retail marketing tactics and omnichannel storytelling.

Success in 90 Days

Audit existing digital channels and present a 90‑day roadmap.

Launch the first wave of creator/affiliate testing.

Establish a KPI dashboard or scorecard and weekly reporting cadence.

Qualifications

6–10+ years in DTC digital marketing with direct ownership of revenue‑driving channels.

Demonstrated success launching and scaling creator/affiliate programs.

Startup or high‑growth brand experience strongly preferred.

Expertise with Meta, Google, TikTok ads, Amazon Ads, Shopify, Klaviyo, and analytics/reporting tools.

Equal parts analytical and creative; strong strategic judgment paired with hands‑on execution.

Excellent communicator, highly organized, proactive, and solutions oriented.

Proven ability to lead cross‑functional initiatives end‑to‑end.

Compensation & Benefits

Bonus:

10% based on KPIs.

Leadership development, executive coaching, and networking events.

401(k) retirement and savings plan.

Paid holidays, unlimited vacation, and sick leave.

Health and vision insurance.

Resume Submission
All candidates with relevant experience please submit resume to

jobs@berripro.com

Equal Opportunity Employer
Berri Pro, Inc is an Equal Opportunity Employer. The Company does not discriminate against employees or applicants for employment on the basis of race, color, religion, sex (including pregnancy), age, national origin, ancestry, citizenship status, sexual orientation, gender identity or expression, transgender status, marital status, familial status, disability, genetic information, protected veteran/military status, or any other characteristic protected by applicable federal, state or local law.

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