Director of Demand Generation and Digital Marketing

Director of Demand Generation and Digital Marketing
Remote

RegScale is a continuous controls monitoring (CCM) platform purpose-built to deliver fast and efficient GRC outcomes. We help organizations break out of the slow and expensive realities that plague legacy GRC tools by bridging security, risk, and compliance through controls lifecycle management. By leveraging CCM, organizations experience massive process improvements like 90% faster certification times, and 60% less audit prep time. Today’s expansive security and compliance requirements can only be met with a modern, CCM based approach, and RegScale is the leader in that space.

Position
RegScale is hiring a Director of Demand Generation and Digital Marketing to scale a growing engine that fuels our pipeline. This is a leadership role with full accountability for the programs, channels, and digital infrastructure that source qualified opportunities and convert them through the funnel.

The Director will own the strategy, execution, and measurable performance of demand generation and digital marketing globally, with a clear mandate: deliver a highly qualified pipeline and SQLs from DG and digital programs. This role sits at the intersection of strategy and operations. You will own the channel mix, manage agencies and vendors, and stay close enough to the data to know exactly which lever to pull and when.

If you have built and run a high‑performing demand engine in a B2B cybersecurity or SaaS environment, know how to translate buyer intent into pipeline, and lead with both rigor and creativity, this role is for you.

Activities

Own the global DG and digital marketing function with full accountability for sourced and influenced pipeline

Build and execute the integrated demand strategy across paid media, ABM, SEO, email, webinars, content syndication, website, and partner channels

Define and execute the ABM strategy in close partnership with Sales, including target account selection, orchestration and measurement

Own webinar strategy and execution, both hosted and third-party, with clear pipeline targets attached to every program

Partner with Sales, BDR, and Channel leadership on lead qualification, routing, follow-up SLAs and feedback loops to ensure marketing‑sourced pipeline converts

Manage agency, vendor, and contractor relationships across paid media, SEO, web, and syndication, with full ownership of contracts, budgets and performance

Build and own dashboards and reporting that tie program activity to pipeline, opportunity creation and revenue

Continuously test new channels, formats and acquisition models to improve efficiency and scale

Proven Capabilities

10+ years of B2B DG, digital or performance marketing in cybersecurity SaaS

Track record of building and scaling integrated demand programs that deliver measurable, qualified pipeline at meaningful volume

Direct experience managing a team and operating as a player‑coach

Deep fluency across the digital marketing stack and analytics

Ability to partner with Sales leadership on shared pipeline goals

Proven ability to manage agency and vendor relationships and hold them accountable

Experience operating in high‑growth SaaS companies where processes and structure are still evolving

Qualifications

10+ years of marketing experience, with a strong focus on DG or performance marketing

Bachelor’s degree in marketing or equivalent

Vendor references within the cybersecurity event and partner ecosystem strongly preferred

As set forth in RegScale’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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