Paid Search Senior Director

About the role

Go Fish is seeking a Sr. Director, Paid Search to lead strategy, performance, and innovation across a portfolio of clients and teams. This role is responsible for driving measurable business impact through paid search while shaping the future of how we approach search in an evolving, automation-driven landscape.

As a senior leader, you’ll oversee team performance, guide strategic direction, and serve as a trusted partner to both clients and internal stakeholders. You’ll play a critical role in scaling best practices, unlocking growth opportunities, and ensuring paid search is fully integrated within broader marketing efforts.

What You'll Do

Strategic Leadership

Define and evolve paid search strategy across clients, verticals, and teams

Ensure alignment between search initiatives and broader business and marketing goals

Establish frameworks for planning, testing, optimization, and measurement

Guide investment strategy, including budget allocation and prioritization

Performance & Growth

Oversee performance across a portfolio of accounts, ensuring goals are consistently met or exceeded

Identify and unlock opportunities for growth, efficiency, and scale

Build and implement scalable frameworks to solve complex performance challenges

Partner on upsell and new business opportunities to drive account and agency growth

Innovation & Platform Leadership

Stay ahead of industry trends including automation, AI, and signal loss

Define how the team adapts to changes in the search and media landscape

Evaluate and implement new tools, technologies, and partnerships

Foster a culture of innovation and creative problem-solving

Lead, mentor, and develop Managers, Sr. Managers, and Directors

Design team structures and ensure proper resourcing across accounts

Drive consistency in quality, performance, and execution across teams

Support career growth, training, and ongoing skill development

Client & Business Impact

Act as a senior strategic partner to key client stakeholders

Influence marketing strategy, investment decisions, and long-term planning

Connect paid search performance to broader business outcomes

Bring cross-channel perspectives and solutions to solve holistic marketing challenges

What You Bring

8–10+ years of experience in paid search or performance marketing and agency experience

Deep expertise across Google Ads, Microsoft Ads, and modern search tactics

Proven ability to lead teams and manage performance across multiple accounts

Strong strategic thinking with a focus on business impact and growth

Experience navigating industry changes such as automation and privacy shifts

Excellent communication skills with experience presenting to senior stakeholders

What Success Looks Like

Paid search consistently drives measurable business impact across client portfolios

Teams operate with clarity, consistency, and high performance

Strategic direction is clear, forward-thinking, and adaptable to industry change

Clients view you as a trusted partner, leading to strong retention and growth

Innovation and best practices are continuously developed and scaled across teams

Bonus Qualifications

Exposure to internal P&L management

Deep knowledge in Social, Organic, and/or Programmatic

Experience with third-party attribution or incrementality tools

Experience with TrueClicks

Experience with Funnel and data automations + proficient in excel

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