PT Marketing Specialist-Wilson Center

DEFINITION
To assist in design, social media, marketing, writing and public relations efforts for the Wilson Center.

SUPERVISION RECEIVED AND EXERCISED

Receives general direction and supervision by the Wilson Center Project Manager.

Provides general guidance to marketing interns.

ESSENTIAL AND OTHER IMPORTANT FUNCTIONS
Essential and other important responsibilities and duties may include, but are not limited to, the following:

Ensure that all marketing and public relations procedures and projects are in compliance with the CFCC Community Relations Department.

Monitor the appropriate use of the College’s and Center’s names, marketing brands, trademarks, etc., and ensuring compliance with the College’s associated policies.

Cultivate and maintain positive relationships with audiences online and in-person.

Coordinate content creation efforts by capturing photos/videos at shows/events and beyond.

Assist in planning and executing show‑specific and general community engagement events.

Assist in monitoring and maintaining the Center Facebook, Instagram, TikTok, and all other social media accounts.

Utilize prior knowledge of Adobe Creative Suite to create all design projects, including but not limited to: lobby banners, website graphics, supplemental branding materials, lobby videos, social media graphics, posters, playbills, logos etc.

Oversees design and distribution for all print pieces, including posters, mailings, rack cards and playbills.

Support the monitoring and revision of all Wilson Center marketing copy across all platforms to ensure a consistent brand voice.

Create comprehensive show‑specific marketing and advertising strategies utilizing paid and organic efforts with proposals for community activations.

Monitor Wilson Center Google and Meta analytics.

Be vigilant and proactive in anticipating and meeting client and guest needs during an event.

Maintain Center archives.

Maintain a clean driving record in order to operate all vehicles.

Other Important Functions

Perform other related duties and responsibilities as assigned

QUALIFICATIONS
Knowledge of

Adobe Creative Suite (Adobe Creative Cloud)

Meta and Google Analytics

Current trends, research, and development in marketing, advertising and design.

North Carolina traffic laws and driving rules.

Ability to

Interpret and apply CFCC goals, objectives, policies, procedures, rules, and regulations

Lift up to 50 or more pounds.

Embody and demonstrate exceptional customer service skills, even in stressful and/or demanding situations.

Establish and maintain effective working relationships with those contacted in the course of work including artists, agents, rental clients, donors, high profile clients and guests, students, college faculty and staff, and the general public.

Assist in training and supervision.

Work independently with sound judgement, even in absence of direct supervisor.

Understand and follow oral and written instructions.

Communicate clearly both orally and in writing.

Create and maintain accurate records and reports.

Perform mathematical computations.

Work weekends and/or evening hours as required.

Maintain effective audio‑visual discrimination and perception needed for:

making observations

communicating with others

reading and writing

examining incoming equipment, materials and supplies

Handling varied tasks simultaneously

Walking, standing or sitting for extended periods of time

Operating assigned equipment

Lifting, stooping, climbing, bending and carrying materials, or lifting up to 50 pounds

Maintain mental capacity, which allows the capability of:

Making sound decisions

Working in a fast‑paced environment

Responding to questions

Demonstrating intellectual capabilities

EXPERIENCE AND TRAINING GUIDELINES
Any combination of experience and training that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:

Minimum Education/Training

High School Diploma or Equivalent

Minimum Experience

Must be a minimum of 18 years of age

1‑2 years of demonstrated successful experience in a marketing, communications or graphic design role, preferably within higher education, performing arts, or another similar field.

Proficient in Adobe Creative Suite

Experience collaborating with team members with other areas of expertise to produce high‑visibility and high‑quality design projects, from conception to delivery.

Clean driving record. No traffic moving violations

Preferred Education/Training, Experience, Skills

Graphic design knowledge and experience in either an administrative or creative role.

Advanced knowledge of Adobe Photoshop, InDesign, Illustrator, and Premiere

Video production and/or editing experience

Social Media and/or advertising experience

Experience with Monday Project Management Software, Google Suite, file management

Arts administration/arts presenting operations experience.

Special Instructions to Applicants

Work hours will vary depending on events schedule, with a maximum of 125 hours per month.

This position REQUIRES UNOFFICIAL TRANSCRIPTS AND/OR TRAINING CERTIFICATIONS be submitted in addition to the application. Please have these documents ready to upload when applying.

Candidates are required to submit OFFICIAL TRANSCRIPTS for all degrees obtained prior to their first day of work or hire date. If the highest level of education is a High School diploma or equivalent, proof of completion is required.

Applicants who have obtained their education outside of the US and its territories must have their academic degree(s) validated, at their own expense, by an outside credential evaluation service as equivalent to the Baccalaureate or Master’s degree conferred by a regionally accredited college or university in the United States.

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