Product Marketing Manager

Overview

LRN is the world's leading dedicated ethics and compliance SaaS company, helping more than 30 million people every year navigate complex regional and global regulatory environments and build ethical, responsible cultures. With over 3,000 clients across the US, EMEA, APAC, and Latin America—including some of the world's most respected and successful brands—we're proud to be the long-term partner trusted to reduce organizational risk and drive principled performance. Named one of Inc Magazine's 5000 Fastest-Growing Companies, LRN is redefining how organizations turn values into action. Our state-of-the-art platform combines intuitive design, mobile accessibility, robust analytics, and industry benchmarking—enabling organizations to create, manage, deliver, and audit ethics and compliance programs with confidence. Backed by a unique blend of technology, education, and expert advisement, LRN helps companies turn their values into real-world behaviors and leadership practices that deliver lasting competitive advantage.
About the role

Position:

Product Marketing Manager
Location:

United States (Remote)
Role summary:

You will develop, manage, and execute on customer and competitive research, product value propositions and messaging, and go-to-market and sales enablement programs that support new business and customer growth goals. This will involve collaborating cross-functionally with Sales, Product, Customer Success, Marketing, and Commercial Strategy to craft programs and tactics that improve the sales process and buyer experience.
You will drive product marketing strategy across the LRN suite of offerings from ideation through execution, ensuring the voice of the customer is embedded in all activities. You will execute world-class go-to-market launches and customer growth initiatives that include buyer personas, messaging, and sales training and enablement materials. You will thrive if you are organized, decisive, agile, and iterative; and comfortable with ambiguity and autonomy.
Responsibilities

Develop and tailor product marketing plans that include country/region-specific targeting, value proposition, key messaging, competitive analysis, ICP targeting, and sales enablement plans that impact revenue growth in North America.
Articulate and communicate the value proposition of LRN solutions to internal stakeholders and external customers.
Collaborate with marketing, product, and in-region sales teams to drive go-to-market strategy, positioning, and sales enablement. Produce enablement collateral including fact sheets, sales slides, videos, discovery questions, talking points, and emails.
Stay up to date on the external market and competitors; conduct, synthesize, and produce research reports on competitive intelligence and update battlecards as necessary.
Own launch execution for key products; identify opportunities to drive product-led growth. Define and scope product marketing and campaign projects from planning through draft, review, and revision.
Participate in Voice of Customer interviews, analyze findings, and identify opportunities across sales, messaging, PR, and marketing collateral.
Ensure messaging resonates in market; establish product descriptions, features, value propositions, and differentiators across channels with our ICP.
Drive adoption of marketing and sales collateral; improve organization and delivery of existing collateral, reduce redundancy, and enhance product-related content experience.
Develop case studies highlighting client success stories and the impact of LRN solutions; lead writing and submission of award applications spotlighting LRN's innovation and leadership.
What we're looking for

5-7 years of product marketing experience at a B2B SaaS organization.
Bachelor's degree in marketing, business, communications, or a related field preferred.
Proven experience conducting competitive landscape and customer research.
Strong copywriting skills with the ability to distill complex ideas into clear, compelling messaging.
Excellent written and verbal communication skills.
Experience working directly with external clients, including co-developing marketing assets, case studies, and award submissions.
Experience with marketing tools (e.g., HubSpot, Salesforce, Pendo and Parmonic).
Demonstrated ability to collaborate cross-functionally across product, sales, customer success, and marketing teams.
Enthusiastic team player with a proactive, flexible, and can-do attitude.
Relentless curiosity and a knack for understanding people and what drives them.
Self-starter with sound judgment, strong prioritization skills, and the ability to manage multiple projects simultaneously.
Comfortable navigating ambiguity and contributing to solutions in undefined or evolving areas.
Benefits

Flexible PTO plus US public holidays
Excellent healthcare plan including vision and dental
Excellent 401K with employer match
Life Insurance, Short term and long term disability benefits
Health & Wellness reimbursements
Health Saving & Flexible spending account
LRN is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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