Digital Marketing Manager 1.1

Digital Marketing Manager
Location:

Remote (U.S. preferred)
Type:

Full-Time | Independent Contractor

Job Overview
We’re looking for a visionary

Digital Marketing Manager

to lead the strategy and execution of end-to-end digital experiences—from first click to repeat purchase. This high-impact role sits at the intersection of

branding ,

performance marketing , and

retention , ensuring every customer interaction is optimized for conversion, loyalty, and long-term value.

You’ll own and improve digital touchpoints across

Shopify ,

email , and other key channels, while collaborating cross-functionally to shape full-funnel journeys that blend storytelling with performance. The ideal candidate is equal parts strategic and hands-on, with a sharp eye for UX, a deep command of lifecycle marketing, and a data-driven mindset.

Duties & Responsibilities
Develop and Execute Digital Strategy

Lead full-funnel digital marketing initiatives that connect brand storytelling with performance goals

Translate business objectives into high-impact strategies across acquisition, engagement, and retention

On-Site Branding & UX Leadership

Own the

Shopify

site experience from homepage to checkout, optimizing layout, messaging, and conversion elements

Align on-site experiences with email, social, and paid media to create cohesive, performance-driven journeys

Customer Funnel & Retention Ownership

Design, execute, and iterate customer journeys that maximize conversion and LTV

Develop and optimize segmentation, personalization, and automation strategies to drive

repeat purchases

Serve as the retention expert—owning CRM, loyalty, and re-engagement strategies

Email Marketing Strategy & Execution

Partner with CRM, design, and content teams to deliver high-performing email flows and campaigns

Ensure emails reflect brand voice, educate customers, and drive return visits to site

Cross-Functional Collaboration

Work with product, analytics, and creative teams to launch campaigns and enhance user journeys

Act as the strategic bridge between acquisition and retention teams

Performance & Lifecycle Analysis

Monitor and analyze KPIs across traffic, conversion, retention, and email metrics

Deliver clear, actionable reports and recommendations to internal stakeholders

Trend & Innovation Scouting

Stay ahead of platform trends, algorithm changes, and digital tools

Pilot new technologies and strategies to drive incremental growth

Brand Stewardship

Maintain brand consistency across all digital touchpoints

Support the evolution of the brand’s digital identity as it expands into new channels and audiences

Qualifications

5+ years of experience in

digital marketing ,

eCommerce , or

DTC brand management

Strong knowledge of

Shopify ,

email marketing platforms

(Klaviyo or similar), and performance channels

Proven track record in designing and optimizing full-funnel customer journeys

Deep understanding of

retention marketing , CRM, and lifecycle optimization

Highly analytical with experience in user behavior analysis and A/B testing

Skilled in cross-functional project leadership and strategy communication

Creative thinker with relentless focus on optimization and experimentation

Experience in the

wellness ,

supplement , or

CPG

space is preferred

What You’ll Get

Ownership over digital strategy in a high-growth, mission-driven brand

Flexibility to work remotely with a collaborative, high-performing team

Opportunity to shape the future of the customer journey from the ground up

Competitive compensation and the autonomy to drive real results

Ready to drive growth and shape digital experiences that convert and retain? Apply now to become our

Digital Marketing Manager

and lead the charge.

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