Digital Content Specialist

Direct Hire Digital Content Specialist opportunity in Morgantown, PA!
The Digital Content Specialist will be responsible for creating, managing, and optimizing digital content across various channels, including the company’s website, social media, and email marketing campaigns.

Responsibilities

Develop and execute a content strategy that aligns with the company’s marketing and business objectives

Create and manage engaging digital content, including email blasts, blog posts, articles, videos, and infographics

Develop and implement social media campaigns across various platforms, including LinkedIn, Twitter, Facebook, and Instagram

Monitor and analyze the performance of digital content to ensure it is meeting the company’s goals and objectives

Collaborate with internal teams, including sales, marketing, and design, to ensure consistency in brand messaging and communication

Stay up-to-date with industry trends and best practices to optimize content performance

Competencies

Ability to work independently and manage time effectively to meet expectations

Results-oriented mindset with a spirit and a desire to continuously improve

Excellent organizational skills and attention to detail

Ability to adapt and thrive in a fast-paced, dynamic environment

Requirements

Bachelor's degree in marketing, communications, or a related field

3+ years of experience in digital content creation and management

Strong writing, editing, and proofreading skills

Experience with SEO and web analytics tools

Proficient social media management platforms, such as Hootsuite, Buffer, and Sprout Social

Strong project management skills and ability to work on multiple projects simultaneously

Ability to work independently and collaborate effectively with cross-functional teams

Strong attention to detail and commitment to quality

Equal opportunity employer headquartered in Reading, Pennsylvania.

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