Media Planner, Paid Social

Who We Are
Horizon Next is one of the industry's most innovative and data‑driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do
Campaign Management & Execution – 45%

Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations

Manage buys from set‑up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting

Determine set‑up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign

Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary

Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels

Issue specs documents and ensure all materials are received from creative agency

Work alongside Digital team on post campaign reconciliation and billing

Social Media Strategy – 10%

Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams

Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations

Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions

Participate in team brainstorms to kick off plan and consideration set development

Monitor trends, tools, opportunities and emerging opportunities within paid social media

Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions

Reporting & Analysis – 30%

Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives

Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients

Use data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectives

Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications

Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts

Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown

Relationship Management – 10%

Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions team

Collaborate with Supervisor to identify problems and recommend solutions

Keep Supervisor updated on the status and timing of deliverables

Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations

Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships

Mentorship – 5%

Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)

Who You Are

A strong writer and presenter

A left and right brain thinker – a data powered strategist

An independent worker with strong time management and organization skills

A problem solver with foresight and the ability to develop creative solutions

Detail oriented with commitment to follow through

Nimble and flexible to succeed in a fast‑paced environment

A strong team player, willing to roll up your sleeves

Interested in the social landscape and a desire to innovate and keep up with trends

A supporter of and advocate for diversity, equity and inclusion

Preferred Skills & Experience

1+ years previous paid social media experience

Basic knowledge of advanced analytics and performance media

Familiarity with marketing principles, analytics and concepts

Strong Microsoft Excel and Microsoft PowerPoint skills

Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred

Certificates, Licenses and Registrations
This role does not require certificates, licenses or registrations.

Physical Activity and Work Environment
This role does not require any physical activity.

Salary Range
$64,350.00 - $85,000.00

Equal Opportunity Employer Statement
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Additional Information
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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