Marketing Operations Manager Remote, USA

At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health.

We begin by building a dynamic model of each person’s metabolism—drawing on thousands of data points from CGMs, smartwatches, and meal logs—to map their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.

Working here: Our team at Twin Health is passionate, talented, and united by a shared purpose—to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.

Join us as we reinvent the standard of care in metabolic health.

Marketing Operations Manager (Execution & Performance)
The Marketing Operations Manager owns the end‑to‑end execution and quality assurance of campaigns across all marketing channels—including direct mail, email, SMS, in‑app, social, and paid ads. This role partners with channel owners and the Analytics team to ensure accurate, on‑time delivery and meaningful performance insights.

Responsibilities

Own end‑to‑end campaign execution across email, direct mail, SMS, social, paid advertising, webinars, and in‑app initiatives.

Coordinate execution for both internal and partner‑facing campaigns.

Maintain and evolve QA processes to prevent errors (rendering/testing, link checks, targeting validation, tracking, compliance).

Track time‑to‑launch and drive resolution of any delays.

Build and manage audience lists for direct mail and digital campaigns.

Manage segmentation logic in partnership with the MarTech Team (Hightouch, Snowflake).

Validate audience exports and resolve discrepancies.

Document segmentation definitions for auditability.

Create and update UTM tags and keep a centralized tracking log.

Coordinate landing‑page updates and QA with Growth Pod.

Translate campaign reporting requirements to the Analytics team and coordinate dashboards and insights.

Serve as the primary liaison with analytics partners, ensuring reporting is scoped and prioritized.

Own post‑campaign reporting using Braze, Salesforce, and Lightdash.

Monitor in‑flight campaigns, escalating delivery or data issues in real time.

Maintain clean, accessible campaign data for ROI and executive reporting.

Resolve data discrepancies between platforms, coordinating fixes with Analytics and MarTech.

Manage day‑to‑day relationships with the direct mail vendor (RRD) and coordinate order, delivery, and inventory tracking.

Escalate vendor issues to senior management as required.

Document vendor SOPs and maintain accurate billing records.

What Success Looks Like

Campaigns execute on schedule with zero QA misses.

Time‑to‑launch benchmarks are met consistently.

Audience builds are accurate and well‑documented.

The Analytics team views this role as a clear, reliable partner.

The shared marketing performance scorecard is current and used by leadership.

Data discrepancies are caught early and resolved with documentation.

Vendor relationships remain strong with accurate invoicing and SOP maintenance.

Other duties as assigned.

Qualifications

3–5 years of experience in campaign execution, marketing operations, or a closely related role.

Hands‑on experience with marketing automation platforms (Braze preferred) and email/direct mail workflows.

Familiarity with audience segmentation tools and data pipelines (Hightouch, Snowflake, or similar).

Strong analytical skills and comfort with dashboards and reporting tools (Lightdash, Salesforce).

Experience collaborating with a dedicated analytics or data team.

Detail‑oriented with a quality‑first mindset.

Comfortable managing vendor relationships and holding partners to SLAs.

Ability to translate data into clear narratives for non‑technical stakeholders.

Remote ability; U.S. citizens or authorized to work in the U.S.; visa sponsorship not available.

Compensation and Benefits
Salary range: $115,000 – $125,000 annually.

Competitive compensation aligned with leading technology companies.

Remote, globally distributed team.

Opportunity for equity participation.

Unlimited vacation with manager approval.

16 weeks of 100% paid parental leave for delivering parents; 8 weeks for non‑delivering parents.

100% employer‑sponsored healthcare, dental, and vision for the employee; 80% coverage for family. HSAs and FSAs available.

401(k) retirement savings plan.

Equal Employment Opportunity

As set forth in Twin Health’s Equal Employment Opportunity Policy, we do not discriminate on the basis of any protected group status under any applicable law.

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