Direct Response Copywriter

Direct Response Copywriter (Performance-Driven | DTC Growth)
Location: Remote
Reports to: Director of Marketing
Company: Truly Free Home
Salary: $80,000 - 100,000

We will also consider W-2 and/or part time candidates.

Role Overview
We’re looking for a performance-obsessed Direct Response Copywriter who understands that great copy doesn’t just sound good—it converts. This role sits at the intersection of creative strategy and revenue growth, owning the messaging that drives customer acquisition, retention, and LTV across our DTC channels. You’ll write high-converting copy for paid media, email/SMS, landing pages, and funnels—while continuously testing, iterating, and optimizing based on performance data. For the next 5–6 months, you’ll also support blog and SEO content as we expand our organic footprint. This is a temporary component and will not dilute the primary focus on direct response performance. If you think in hooks, obsess over CTRs and CVRs, and love turning insights into scalable creative—this role is for you.

What You’ll Own
Direct Response Copy (Core Focus)

Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube)

Email & SMS campaigns and flows

Landing pages and product detail pages

Advertorials and funnels

Develop high-performing hooks, angles, and messaging frameworks

Partner with creative and media teams to concept and iterate ad creative

Continuously test variations (headlines, offers, positioning) to improve KPIs

Analyze performance data and translate insights into new copy directions

Testing & Optimization

Own copy testing roadmap and iteration cycles

Identify winning messaging and scale it across channels

Balance speed and quality—shipping frequently while improving performance

Temporary Blog & SEO Support (5–6 months)

Write or support blog content aligned with SEO and brand goals

Translate product and customer insights into educational, conversion-aware content

Collaborate with SEO or content teams to maintain consistency in voice and messaging

What Success Looks Like
Your copy directly improves conversion rates, CTR, and CAC efficiency.

You consistently generate new winning angles and hooks

You contribute to scalable creative that drives measurable revenue growth

You operate with a test → learn → iterate mindset, not “one-and-done” writing

What You Bring

3+ years of direct response copywriting experience (DTC or performance marketing preferred)

Proven track record of writing copy that drives measurable results

Deep understanding of:
Customer psychology and buyer intent

Offers, hooks, and urgency

Paid social and lifecycle marketing ecosystems

Experience working closely with paid media, creative, or growth teams

Comfort using data to inform decisions (you don’t need to be an analyst, but you use performance insights)

Bonus Points

Experience in DTC, CPG, or subscription businesses

Familiarity with platforms like Klaviyo, Meta Ads, or TikTok Ads

Exposure to SEO or long-form content strategy

How You Work

You think like a marketer, not just a writer

You move fast and iterate faster

You care about performance over opinions

You’re constantly studying what’s working in the market—and applying it

Why This Role is Different
This isn’t a traditional copywriting role. You won’t be writing in a vacuum—you’ll be:

Directly tied to revenue and growth

Collaborating with a performance-driven team

Shipping work that gets tested, measured, and scaled

#J-18808-Ljbffr