Senior Marketing Manager, Demand Generation

Senior Marketing Manager, Demand Generation
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Senior Marketing Manager, Demand Generation

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Paytient

About Paytient
We're on a mission to help people better access and afford care. Paytient partners with thoughtful employers and health plans to ensure that every plan member can readily access and afford care. Founded in 2018, Paytient is part of nearly 6,000 employer health plans, creating certainty for people to access and afford care. We're looking for passionate builders to create a future where access to care is easier and more affordable.

About The Role
We're seeking a self‑starter who loves building capabilities that accelerate marketing‑driven pipeline and revenue growth for rapidly growing early‑stage companies. You will lead cross‑functional campaign planning and delivery as an individual contributor, managing multiple channels and ensuring detail‑oriented execution. Your strategies will help Paytient stand out in a highly fragmented market. If you thrive in high‑octane companies delivering meaningful solutions, we’d love to hear from you.

What You’ll Do
Demand Generation Strategy

Design and implement an end‑to‑end demand generation strategy that directly and demonstrably delivers on business goals and objectives

Leverage and integrate multi‑channel tactics including email, paid media, content marketing, social, webinars, and events to drive maximum engagement and conversion

Develop buyer personas and craft simple, disruptive messaging that resonates throughout the buyer journey

Collaborate with sales, partner team and leadership to align campaigns with go‑to‑market strategies

Refine strategies based on data‑driven insights, ensuring consistent optimization of resources and ROI

Campaign Management & Execution

Define, monitor, and manage critical metrics that ensure we exceed our committed pipeline and revenue goals

Plan, execute, and relentlessly optimize increasingly personalized campaigns and workflows across all digital channels

Partner with creative team to produce bold, on‑brand messaging and assets that highlight Paytient in a fragmented marketplace

Implement A/B testing frameworks and make real‑time adjustments to continually improve lead quality and ROI

Identify and apply AI and advanced automation tools to improve productivity and campaign performance

Resource & Budget Management

Manage the demand generation budget, focusing on growth, efficiency and creativity to maximize impact with limited resources

Coordinate with external vendors, freelancers or agencies to extend capacity as business needs dictate

What You’ll Bring

7+ years of progressive B2B marketing with a strong track record of delivering revenue growth through demand generation and digital marketing, ideally in a high‑growth startup environment

Experience in a complex industry such as healthcare, FinTech, SaaS or benefits is a plus

Ability to think big‑picture (strategy, market, positioning) while also being a hands‑on builder and optimizer of campaigns that deliver measurable results

A talent for creating powerful, audience‑focused messaging that turns complexity into clarity and compels action

Strong and innate analytical mindset, challenging and using insights to drive better results

Agility, resourcefulness and comfort working in a fast‑paced, resource‑constrained environment

Deep expertise in marketing automation platforms, CRM systems, digital advertising tools (Google Ads, LinkedIn Ads) and working with AI to accelerate time‑to‑market

Why You’ll Love Working at Paytient
We believe health‑care access should never be a source of stress or hardship—and we’re building tools to make that belief a reality. Join a mission‑driven team with competitive benefits, flexible work, and a culture rooted in trust, autonomy, and impact.

Benefits We Offer

Medical, dental and vision insurance

$4,400 annual HSA contribution

Paytient Health Payment Account (HPA)

Monthly lifestyle spending stipend

Five weeks of annual PTO

Week‑long fully paid “summer break” for all employees

Ten weeks of bonding leave for new parents

Two weeks of caregiver leave

Employer paid short‑term and long‑term disability

401(k) plan access with a 4% employer match

Stock options in Paytient

…and more

Paytient is an equal‑opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

⚠️ Important Notice ⚠️ Please note that all official Paytient recruiting emails come from @paytient.com. If you receive emails from any domain other than @paytient.com, do not respond and report it to us immediately.

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