Lead Copywriter

Lead Copywriter
Primary Purpose
The Lead Copywriter consistently produces dynamic, high‑quality concepts and fresh, engaging copy, from attention‑grabbing headlines to long‑form pieces. As a versatile writer this position will manage short, attention‑grabbing headlines and long‑form thought leadership pieces. They will also contribute to marketing campaigns for our partners within marketing and stakeholders from across the business through a wide variety of channels: blogs, websites, social media, events, digital programs, printed media or video content and more. The Lead Copywriter will also lead and demonstrate mentorship by coaching and guiding newer members on the team.

Essential Functions and Responsibilities

Partners with art directors and designers to develop cohesive, creative campaigns that support our brand strategy and growth marketing initiatives, as well as the essential services and solutions Sedgwick offers.

Works hand‑in‑hand with design partners to storyboard and script a library of video content, taking complex (but static) current stories and finding fresh, engaging ways to share our message.

Pro‑actively identifies opportunities to strengthen content performance by demonstrating best practices, creative inspiration, and identifying audience insights that will drive stronger engagement.

Writes marketing content including product overviews, solutions campaigns, product demos, customer campaigns, client testimonials, and thought leadership with minimal oversight from Creative Director.

Manages complex integrated campaign requests across multiple channels and deliverables to individual channel specific requests with quick turn‑around needs.

Develops new ways to engage with a range of audiences through social and digital channels, both organic and paid media placements.

Reviews copy for accuracy and consistency, proofreading and/or editing as necessary.

Performs independent research and interviews with internal subject matter experts to develop original content that will help tell our thought leadership story, along with client and customer stories.

Maintains a working knowledge of our core lines of business, including property, casualty, benefits, workers’ compensation, etc.

Leads junior members of the writing team and creative agency in their growth and development as content creators, marketers and corporate citizens.

Additional Functions and Responsibilities

Performs other duties as assigned.

Travel as required.

Qualifications
Education & Licensing
Bachelor’s degree in English, communications, creative writing or journalism, with relevant experience in fields like marketing, advertising or public relations.

Experience

10+ years of agency experience (B2B and/or B2C), with a history of work across mediums and channels, building integrated campaigns across all forms of video from broadcast to digital and social content.

SEO knowledge and digital content creation will be critical for this role.

Experience working with external production partners to help drive creative to production process.

Experience leading and/or mentoring junior colleagues.

Portfolio is required for application review process and consideration.

Skills & Knowledge

Ability to collaborate with key marketing and agency team members: art directors/ designers, project managers, strategists, etc.

Ability to prioritize and meet tight deadlines.

Ability to work autonomously, think conceptually, and communicate clearly with all levels in the organization.

Ability to shift gears quickly between short, attention‑grabbing headlines and long‑form thought leadership pieces.

Competent across different platforms, mediums and styles of writing.

Possess the ability to effectively and efficiently research content.

Ability to have an in‑depth and thorough understanding of your audience.

Creative thinker.

Ability to streamline information.

Strong attention to detail.

Excellent interpersonal and diplomacy skills.

PC literate, including Microsoft Office products.

Work Environment
When applicable and appropriate, consideration will be given to reasonable accommodations.

Mental
Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work‑related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines.

Physical
Computer keyboarding, travel as required.

Auditory/Visual
Hearing, vision and talking.

Compensation and Benefits
As required by law, Sedgwick provides a reasonable range of compensation for roles that may be hired in jurisdictions requiring pay transparency in job postings. The range of starting pay for this role is $100,000 – $135,000. A comprehensive benefits package is offered including, but not limited to, medical, dental, vision, 401(k) and matching, PTO, disability and life insurance, employee assistance, flexible spending or health savings account, and other additional voluntary benefits.

Equal Opportunity & Fair Chance
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Diego Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, the California Fair Chance Act, and all other applicable laws. Sedgwick is an Equal Opportunity Employer and a Drug‑Free Workplace.

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