Marketing Insights Manager

Sazerac Company Overview
Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, Svedka, BuzzBallz, and Platinum Vodka.

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities
As the

Marketing Insights Manager , you will play a critical role in developing consumer, shopper and market insights across the Sazerac spirits portfolio for the US market. You will be a true partner to the Brand, Innovation, Creative, Media, and Category teams. The role is to integrate primary research, syndicated sources and sales data and to translate these data into actionable recommendations that drive brand growth, innovation and commercial decision-making.

What You’ll Do:

Lead the design and delivery of consumer, shopper, and market insights across the Sazerac spirits portfolio for the US (all brands and categories)

Build a holistic view using multiple data sources (Kantar, YouGov, IWSR, Mintel, Nielsen) and translate into clear, actionable recommendations

Partner with Brand, Innovation, Creative, Media, Category teams to optimize brand strategies, innovation pipeline and support key commercial decisions

Manage external research partners and vendors, including agency selection, briefing, and quality control, ensuring best-in-class delivery

Qualifications/Requirements
Required:

Bachelor’s degree in business, marketing, market research or related fields

3+ years relevant experience in consumer insights / market research

Proven ability to translate insights into commercial outcomes

Strong analytical tools (power bi, excel, statistics) experience

Preferred:

Alcohol / beverage category knowledge with experience in cpg / fmcg industry in the us market

Stakeholder management across all levels with ability to influence decision-making

Ability to manage multiple projects and meet deadlines

Culture and Benefits
Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. The annual salary range for this role is $90,000 - $134,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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