Marketing Agency Content Writer

Objective
To support clients by taking over content creation across web, SEO, and brochures, while maintaining high-quality, conversion-focused content.

Profile Overview
This client is a small, fast-moving agency serving a diverse client base across industries including manufacturing, home services, and nonprofits. They require a versatile, generalist writer who can adapt tone, style, and messaging across multiple verticals.

The ideal candidate is skilled in SEO website copy, blog writing, and marketing collateral (e.g., brochures, guides), with a strong emphasis on sales-driven, conversion-focused content. The writer should be comfortable working from structured briefs and integrating into an existing, linear workflow.

Scope

Estimated 10 hours per week to start (45 hours/month), with potential to scale

Timeline: May

Responsibilities

Write SEO-optimized website copy

Produce blog content aligned with SEO strategies

Develop marketing collateral, including brochures and guides (short- and long-form)

Translate briefs into clear, compelling, and brand-aligned content

Collaborate with internal stakeholders when needed (especially for larger web projects)

Conduct interviews or discussions for more complex projects (e.g., full websites)

Ensure all deliverables are conversion-focused and marketing-driven

Use AI tools as needed for efficiency, while ensuring final output is fully humanized

Skills and Qualifications

Proven experience in SEO writing, website copy, and marketing content

Strong ability to write for conversion and sales-focused messaging

Comfortable working across multiple industries and tones

Ability to follow structured briefs and content strategy

Experience with AI-assisted writing tools, with strong editing and refinement skills

Background in marketing, communications, journalism, or equivalent experience preferred

Ability to balance creative and strategic writing

About Client
Client is a boutique agency based in South Bend, Indiana, offering services across web, design, and studio production. The team operates with a streamlined, collaborative workflow and serves a wide variety of industries, requiring adaptable and high-quality content across all client engagements.

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