Paid Search Senior Manager

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.

About the role

Go Fish is looking for a Paid Search Senior Manager to lead strategy, execution, and performance across a portfolio of accounts. This role is ideal for someone who is fluent in paid search tactics, thrives in a client-facing environment, and can confidently own both day-to-day management and long-term growth strategy.

You’ll serve as the primary point of contact for clients, while driving pacing, budgeting, reporting, and ongoing optimization across campaigns. This position blends hands-on execution with strategic leadership and cross-channel collaboration.

What You'll Do

Client Leadership & Strategy

Serve as the primary point of contact for paid search clients

Own the development and execution of full-funnel search strategies across Google Ads, Microsoft Ads, and emerging display platforms

Align paid search initiatives with broader business goals and integrated media strategies

Proactively identify growth opportunities and recommend new tactics, tests, and investments

Campaign Management & Optimization

Oversee day-to-day campaign execution across Search, Shopping/PMax, Demand Gen, App, and/or Video tactics

Lead ongoing optimizations including bidding strategies, audience targeting, creative testing, and account structure improvements

Ensure campaigns are pacing effectively against budgets and performance targets

Continuously test and iterate to improve efficiency, scale, and incrementality

Budgeting & Pacing

Manage budgets across accounts with a strong focus on accuracy and performance

Monitor pacing daily/weekly and make adjustments to ensure spend aligns with goals

Forecast performance and investment needs based on historical data and trends

Measurement & Reporting

Own reporting cadence and performance communication with clients

Translate campaign data into clear, actionable insights tied to business outcomes

Leverage tools like GA4, platform reporting, and CRM data to inform strategy

Develop narratives that go beyond metrics to explain impact and next steps

Partner with paid social, SEO, and programmatic teams to ensure alignment and cohesive strategy

Contribute to integrated media planning and holistic performance strategies

Identify opportunities where search can support or amplify other channels

What You Bring

Strong fluency in paid search platforms (Google Ads, Microsoft Ads) with a minimum of 5 years of paid search experience

Experience managing budgets, pacing, and performance across multiple accounts

Proven ability to own client relationships and communicate performance effectively

Deep understanding of search tactics including keyword strategy, bidding, and automation

Analytical mindset with the ability to turn data into actionable insights

Experience with GA4 and/or CRM integrations is a plus

Google Ads and Microsoft Ads certifications preferred

Clear and confident communicator in client-facing and internal environments

Ability to explain performance trends, testing insights, and optimization strategies in a digestible way

Strong organizational skills and ability to manage multiple deadlines and priorities

Collaborative, proactive, and solutions-oriented mindset

Strong attention to detail

What Success Looks Like

You confidently own client relationships and are seen as a trusted strategic partner

Campaigns consistently meet or exceed performance and efficiency goals

Budgets are paced accurately with proactive adjustments and clear forecasting

Reporting is insightful, actionable, and tied to business impact

You drive continuous improvement through testing and innovation

Bonus Qualifications

Experience with third-party attribution or measurement tools (Fospha, Northbeam, Triple Whale, Haus, etc.)

Prior experience mentoring junior team members or contributing to internal best practices

Experience with offline conversion tracking and/or eCommerce platforms (Shopify, WooCommerce, etc.)

Previous agency experience

Experience with TrueClicks

Experience with Funnel and data automations + proficient in excel

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