Paid Search Manager

Tree Care Marketing Solutions (TCMS) is an award-winning digital marketing company based in Tucson, AZ that specializes in marketing for tree care companies across North America. We are a premium provider in this space – clients come to us for a comprehensive online marketing solution, including a custom website, in-depth content, PPC, SEO, and best-in-class marketing that’s completely done for them and generates exceptional results. Our clients stay with us for years and many become good friends. We go the extra mile to deliver the best possible outcomes because we really care about their success.

I. Position Overview
Field

Details

Position Title Head of Paid Search

Department Operations

Reports To Head of Operations

Direct Reports Paid Search Support

Employment Type Full-Time

Work Schedule Business hours (9:00 AM – 5:00 PM Arizona Time)

Growth Path Director of Paid Media

II. Position Summary
The Head of Paid Search leads TCMS's paid search marketing efforts, driving client growth and maximizing ROI through strategic campaign management. This role is responsible for developing and executing comprehensive paid search strategies, delivering measurable results, and managing client accounts. The position requires deep expertise in search engine marketing (SEM), a data-driven mindset, strong leadership capabilities, and the ability to build and maintain excellent client relationships.

This role is accountable for delivering results in four key areas:

1. LMA (Lead, Manage, Accountable)
Provide leadership and direction to the paid search function, ensuring team performance and professional development.

Key Responsibilities
Lead, mentor, and develop the Paid Search Support team member(s), fostering a collaborative and high-performance work environment

Set clear expectations, provide regular feedback, and conduct performance evaluations

Provide training and professional development opportunities to build team capabilities

Ensure adequate capacity and resource allocation to meet client deliverables

Establish and maintain quality standards for all paid search work

Communicate team priorities, updates, and challenges to leadership

Success Metrics
Team members have clear goals and receive regular feedback

Professional development plans in place and progressing for all direct reports

Team capacity aligned with client workload requirements

High team engagement and retention

2. Paid Search Strategy
Develop and execute comprehensive paid search strategies that align with client business objectives and drive measurable growth.

Key Responsibilities
Develop customized paid search strategies for each client based on their goals, market, and competitive landscape

Identify and capitalize on new opportunities for growth within the paid search landscape

Stay current on search engine algorithm changes, platform updates, and industry best practices

Evaluate and recommend new tools, technologies, and platforms to improve campaign performance

Collaborate with other teams (SEO, content, client success) to ensure an integrated approach to digital marketing

Ensure all paid search activities comply with platform policies and industry standards

Success Metrics
All clients have documented, current paid search strategies

Strategies reviewed and updated quarterly or as market conditions change

New growth opportunities identified and presented to clients regularly

Successful adoption of new tools and technologies that improve results

3. Paid Search Results
Deliver measurable, high-quality results that demonstrate clear ROI for clients.

Key Responsibilities
Oversee the planning, execution, and optimization of all paid search campaigns across platforms (Google Ads, Bing Ads, Local Service Ads)

Monitor campaign performance and make data-driven adjustments to achieve desired metrics

Analyze campaign performance data to identify trends, insights, and areas for improvement

Manage paid search budgets, ensuring optimal allocation of resources to maximize ROI

Develop and maintain dashboards and reports to communicate performance metrics to stakeholders

Troubleshoot and resolve campaign performance issues promptly

Success Metrics
Client campaigns meeting or exceeding performance targets (leads, conversions, ROAS)

Campaign budgets fully utilized with optimal spend allocation

Performance reports delivered on schedule with actionable insights

Issues identified and resolved within 24-48 hours

4. Account Management
Maintain strong client relationships and ensure client satisfaction with paid search services.

Key Responsibilities
Serve as the primary point of contact for paid search strategy and performance discussions

Proactively communicate campaign performance, recommendations, and updates to clients

Respond to client questions and requests in a timely manner

Collaborate with Client Success Managers to ensure alignment on client goals and expectations

Present performance reviews and strategic recommendations to clients

Identify upsell and cross-sell opportunities based on client needs and performance

Success Metrics
Positive client feedback on paid search services

Client questions and requests addressed within established SLAs

Regular performance reviews conducted with all clients

Client retention rates maintained or improved

IV. Required Qualifications
Education & Experience
Education & Experience

Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree a plus). Minimum 5-7 years of experience in paid search marketing with a proven track record of managing successful campaigns. At least 2 years of experience in a leadership or managerial role.

Technical Skills
Skill

Proficiency Level

Google Ads (Search, Display, Performance Max) Expert

Local Service Ads (LSA) Advanced

Bing Ads Advanced

Google Analytics & Google Tag Manager Advanced

Meta Ads Intermediate - Advanced

Reddit Ads Intermediate - Advanced

YouTube Ads Intermediate - Advanced

Lead tracking tools (WhatConverts) Advanced

Data visualization (Google Data Studio, Looker) Advanced

Excel/Google Sheets for data analysis Advanced

Written and verbal English communication Excellent

Strategic Thinking:

Develops comprehensive strategies aligned with business objectives; identifies opportunities for growth

Analytical Mindset:

Interprets complex data to provide actionable insights; makes data-driven decisions

Leadership:

Builds, mentors, and motivates team members; sets clear expectations and holds team accountable

Results Orientation:

Focuses on delivering measurable outcomes; takes ownership of campaign performance

Client Focus:

Builds strong relationships; understands client needs and delivers value

Attention to Detail:

Ensures accuracy in campaign setup, budget management, and reporting

Adaptability:

Responds effectively to platform changes, market shifts, and evolving client needs

Communication:

Explains complex concepts clearly; keeps stakeholders informed proactively

This is a remote position with the following requirements:

Fast and reliable wired internet connection (minimum 25 Mbps)

Updated computer with quality headset, microphone, and working webcam for video calls

Quiet, private home office free from distractions

Apple OS (iMac or MacBook) preferred

VI. Key Relationships
Role

Purpose

Frequency

Paid Search Support Task delegation, coaching, performance feedback Daily

Head of Operations Capacity planning, resource constraints, process improvements Weekly

Client Success Managers Client alignment, issue resolution, account updates Weekly

Marketing Strategist Integrated campaign planning, strategy alignment As needed

Marketing Data Analyst Performance reporting, data analysis, insights Weekly

Clients Strategy discussions, performance reviews, recommendations Monthly/As needed

This job description reflects the current accountabilities for the Head of Paid Search seat. Responsibilities may evolve as business needs change.

Application Form
How to Apply
This is an exciting opportunity to take an active part in shaping the future of an award-winning company dedicated to supporting the people and companies who help make the world a greener place.

To be considered for this role, complete the application form below.

Attach a copy of your resume as a PDF saved using this naming convention: PPC-LastName-FirstName.PDF.

Include a short cover letter about why you feel you are the perfect candidate for this position and why you have what it takes to be Tree Care Marketing Solutions' next Paid Search Manager! See the full instructions in the form below.

Take the free and quick Myers-Briggs personality type test at this link . Screenshot your results (make sure we can see your name on it) and upload it to the application form below.

Take the free and quick DISC test at this site and screenshot your results (again, we must be able to see your name). Upload the screenshot to the application form below.

Please note: If you don't follow these steps exactly, your application will not be considered.

We will review all applicants and reach out immediately if you seem like a good fit so we can get started on the next step in the process!

" * " indicates required fields

Name *

First Last

Email *

Address *

Street Address City State / Province / Region ZIP / Postal Code Country

How many years of local home services search management experience do you have? *

How many years of small budget Google Ads management experience do you have? *

What is the smallest monthly budget you've managed for Google Ads? *

What is the highest level of education you have completed? *

High school diploma or GED

Master's degree or MBA

JD, MD, PhD or equivalent

Please write or paste your cover letter in the box below (do not submit it as an attachment). Explain why you feel you are a good fit for this position and tell us specifically which marketing technologies/tools you've used and consider yourself to be proficient in. Include the phrase "lobster ravioli" in your cover letter.

Resume & Test Results * Upload your resume and a screenshot of your DISC and Myers-Briggs results here. Drop files here or Max. file size: 50 MB.

Tree Care Marketing Solutions is an equal-opportunity employer and we value diversity and inclusion. We aim to grow strong, diverse teams built from different nationalities, backgrounds, experiences, identities, abilities, and perspectives, and are committed to building an inclusive, supportive place for you to do the best work of your career.

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