Polish Speaking CRM Manager

Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth, driving retention, engagement, and long-term success. As they expand team they are looking for top talent to drive growth and optimize player journeys.
They are looking for an experienced CRM Manager to drive CRM strategy across the Polish market, owning the full player lifecycle and scaling retention performance in Poland. This role is based in Spain with relocation support provided.
Responsibilities

Define and execute CRM strategy and products
Own the full customer lifecycle: onboarding, engagement, retention, reactivation, and churn prevention
Plan, launch, and optimize CRM campaigns across all channels (Email, SMS, Push, In-app)
Drive segmentation and personalization strategies tailored to different markets and player behaviours
Analyze CRM performance (LTV, retention, conversion, churn) and translate insights into actionable improvements
Work closely with Product, Analytics, Content, and Design teams to deliver data‑driven campaigns
Continuously test new mechanics, offers, and communication approaches across different regions
Monitor market trends and competitors across key geographies
Ensure compliance with local regulations and responsible gaming standards in each market
Requirements

2+ years of CRM experience
Proven experience in CRM iGaming across Polish market
Strong understanding of player lifecycle management and retention mechanics
Hands‑on experience with CRM platforms (e.g., Braze, Optimove, Salesforce, or similar)
Strong analytical mindset (segmentation, A/B testing, performance optimization)
Experience working in cross‑functional and international teams
Proficient level of English language
Native or bilingual level of Polish language

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