Content Strategy & Insights Manager

Requirements

6–8+ years in content strategy, editorial leadership, or content marketing — ideally in B2B or enterprise SaaS

Real experience owning an editorial roadmap at scale, with the scar tissue to prove it

A strong grasp of SEO/AEO and content performance — and the ability to communicate what the numbers mean to people who didn’t pull them

A writing background you’re proud of, with published examples of long‑form or thought leadership content

Sharp editorial judgment — a genuine point of view on what makes content good, and the confidence to act on it

Experience managing content creators, with a track record of making the work better through feedback. This isn’t currently a people manager, but it herds cats

HR tech or thought‑leadership‑driven brand experience is a plus — but intellectual curiosity about work, people, and organizations will take you far

Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset

What the job involves

At Workhuman, we have a lot of opinions about work – what makes it meaningful, what makes it miserable, and what the data actually says about both

Our Blog and Resource Library are where those opinions meet the public: where we publish research, make arguments, and contribute something real to how companies think about their people

It’s meaningful work, and we take it seriously

We’re looking for someone opinionated to own that content engine — not just manage it, but also help shape it

That means setting editorial direction, making hard calls about what we invest in and what we stop, and taking the helm on the writing itself

This role is equal parts editorial leader, analytical thinker, and working writer. If that combination sounds like your jam, read on

Write! This role produces and shapes blog content regularly, not just oversees it

Manage the blog and mentor other team and company writers — giving direction, feedback, and editorial guidance

Set and drive strategy for the Blog and Resource Library — what we create, what we refresh, what we retire, and why

Own the full content lifecycle: editorial planning, intake, prioritization, QC, and posting governance

Turn performance data into decisions — using tools like Quicksight, Heap, SurferSEO, and AHREFs to understand what’s working and make a clear case for what comes next

Build the systems that make good content repeatable: workflows, standards, and editorial processes that bring accountability without killing creativity

Partner with GTM and Sales to understand what buyers are actually asking, and translate that into content that moves people through the funnel

What Success Looks Like:

The Blog and Resource Library feel like assets, not archives — content people actually cite, share, and come back to

Investment decisions are defensible: clear rationale for what gets prioritized, refreshed, or retired, based on data and editorial judgment working together

Thought leadership engagement improves in ways that matter — depth of reading, repeat visits, audience growth

The reactive request pile shrinks because stakeholders understand how the content engine works and trust it to deliver

The team is better at their craft than when you arrived

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