Marketing Manager - Seller Acquisition

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Marketing Manager - Seller Acquisition

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Sell2Rent

Sell2Rent is the fastest‑growing sale‑leaseback platform in the U.S. We help homeowners sell their house fast, unlock equity, and stay living in it as renters—while matching them with cash‑ready real‑estate investors who want instant performing assets.

The company has already completed transactions in 30+ states, and we’re scaling aggressively in 2026 and beyond.

We are looking for a world‑class Marketing Manager‑Seller Acquisition to own and scale homeowner/seller leads (people who want to sell and stay).

This is a high‑impact, high‑visibility leadership role. You will build and lead the entire lead generation engine that directly fuels our revenue growth.

Your Mission
Own the strategy and execution to deliver 2,000+ homeowner leads per month within 12 months, with 60%+ coming from organic channels.

What You’ll Own

Full P&L responsibility for lead volume, cost‑per‑lead, and pipeline contribution

Build and lead a small team (SEO, content, social, outreach) – starting with 4 direct reports

Scale organic traffic from current 80k visits/mo to 500k+ visits/mo in 18 months

Dominate Google for high‑intent keywords like “sell my house and rent it back,” “sale leaseback,” “sell house stay in it,” “cash home buyers that let you stay,” etc.

Build the #1 thought‑leadership brand in sale‑leaseback and investor education

Key Responsibilities

Develop and execute a multi‑channel lead gen strategy with heavy emphasis on organic (SEO, content, social, referrals, partnerships)

Own technical SEO, content calendar, link‑building, and on‑page optimization

Build a high‑velocity content machine: blog posts, comparison pages, city‑specific landing pages, calculators, quizzes, YouTube explainer videos, case studies

Scale organic social & community‑led growth on LinkedIn, Facebook Groups, Reddit (r/realestateinvesting, r/landlord), BiggerPockets, TikTok

Launch and scale a referral/partnership program with real estate agents, mortgage brokers, financial advisors, and iBuyers

Work hand‑in‑hand with Paid team to amplify top‑performing organic content

Implement lead scoring, routing, and nurturing in HubSpot + Salesforce

Hire, mentor, and manage a growing lead acquisition team

This is a remote position.

Requirements

7+ years in lead generation & Growth Hacking

US residential real estate, proptech experience reaching out to homeowners

Hands‑on experience in the U.S. market, specifically marketing to homeowners in a true B2C context and driving seller intent

Proven track record of building organic growth engines that deliver 1,000–5,000+ leads/month

Deep, hands‑on expertise in SEO (you’ve ranked sites for competitive money keywords)

Experience generating homeowner/seller leads AND real estate investor leads

Previously led or built marketing teams, managerial experience

Data‑driven: GA4, GSC, Ahrefs/SEMrush, HubSpot, Salesforce, Looker Studio

Thrives in early‑stage startup chaos – you’ve done this before at a company doing $1M–$30M ARR

Exceptional communication – you can present to executives and investors with ease

Strong Advantages

Past success in residential real estate, sale‑leaseback, iBuyer, wholesale, or turnkey real‑estate models

Experience with programmatic SEO and city/state landing page strategies

Existing relationships in the real estate investor community (BiggerPockets, REIA groups, etc.)

Benefits

Massive equity upside – we’re on a rocket ship

Direct impact: your leads = our revenue

Work alongside serial founders with multiple 9‑figure exits

Be the architect of the category‑defining lead engine in sale‑leaseback

If you’ve built a predictable, scalable lead machine in real estate or two‑sided marketplaces and are ready to own both seller and investor acquisition at one of the hottest proptech startups of 2026, we want you.

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